Salesforce Data Cloud / Data 360

Role & Responsibilities

• Configure and maintain Data Streams from Salesforce and external data sources.
• Develop and manage Data Model Objects (DMOs) in Salesforce Data Cloud (Data 360).
• Configure Identity Resolution rules and match logic for unified customer profiles.
• Build Data Transforms and Calculated Insights using SQL for data processing and analytics.
• Create and test customer segments for activation across downstream systems.
• Troubleshoot issues related to data ingestion, mismatches, and identity resolution.
• Support UAT, deployment, and post-production support activities.
• Collaborate with architects, analysts, and business stakeholders to implement technical designs.
• Participate in code reviews, testing cycles, and release management.
• Document Data Cloud configurations, workflows, and technical processes.

Preferred Candidate Profile

• 35 years of experience in Salesforce development, with hands-on experience in Salesforce Data Cloud (Data 360).
• Strong knowledge of Data Streams, DMOs, Identity Resolution, Data Transforms, and Segmentation.
• Good expertise in SQL (joins, aggregations, window functions).
• Experience with JSON, APIs, and data integration pipelines.
• Understanding of event-based data processing and customer engagement tracking.
• Basic knowledge of Salesforce objects, metadata, and security permissions.
• Experience working in Agile environments.
• Salesforce Data Cloud Consultant and Salesforce Administrator certifications preferred.
• Knowledge of Sales Cloud / Service Cloud and AI capabilities like Agentforce is an added advantage.