salesforce lead developer

Role : Salesforce Lead Developer

Location : West Los Angeles, CA (3 Days Onsite)

Visa - Only USC or GC

Only W2/Own Corp

Key Responsibilities:

• Lead end-to-end SDLC for CRM/IVR applications and campaign/marketing platform services — from requirements gathering through deployment, monitoring, and maintenance.
• Architect scalable CRM solutions on Salesforce (Classic & Lightning) or Microsoft Dynamics 365, and integrate them with marketing execution platforms such as Braze and Salesforce Marketing Cloud.
• Design and develop backend services and APIs supporting CES operations: contact center workflows, escalation management, partner management systems, and SLA adherence tracking.
• Own and evolve the campaign and acquisition technology stack, including ProspectApi/ProspectFileProcessor for direct mail and winback programs, SuperFunnel lead pipelines, and analytics tagging/SDK instrumentation across web and mobile.
• Drive integrations with analytics and attribution vendors (Adobe Analytics/GA360, AppsFlyer, Meta/Snapchat pixels, Firebase) and ensure data integrity across ODS/EDW pipelines feeding downstream platforms.
• Serve as the primary technical SME for CRM/IVR and marketing automation platforms; configure, customize, and integrate these systems with enterprise data infrastructure.
• Lead digital transformation and innovation pilots across the CES and marketing technology domains (BIAN alignment: Customer Campaign Design/Execution, Prospect Campaign Management, Customer Behavior Insights).
• Implement observability and monitoring solutions to ensure reliability and performance across all owned services.
• Build and maintain intelligent test automation frameworks (ReadyAPI/SoapUI/Selenium/JMeter) covering functional, integration, end-to-end, and accessibility testing; integrate test suites into CI/CD pipelines (Jenkins, GitHub).
• Lead test strategy, planning, and execution across all testing dimensions including API, UI, database validations, and performance.
• Mentor and grow junior and mid-level developers; define and enforce coding standards and best practices across the team.
• Collaborate cross-functionally with QA, Compliance, Data Engineering, Digital Marketing, and business stakeholders to translate customer journey insights and campaign requirements into technical solutions.
• Maintain technical documentation and ensure compliance with security, privacy, and regulatory standards applicable to customer data.
• Manage project timelines and report progress to senior leadership.

Technical Qualifications:

• Bachelor's degree in Computer Science, Information Technology, or a related field.
• 7+ years of software development experience, with at least 3 years in CRM/IVR systems and 2+ years in a technical lead or team leadership role.
• Proficiency in CRM/IVR platforms: Salesforce (Classic & Lightning), Microsoft Dynamics 365.
• Hands-on experience with marketing automation and lifecycle platforms: Braze, Salesforce Marketing Cloud/ExactTarget, or equivalent.
• Strong backend development skills in one or more of: .NET, Java, JavaScript/Node.js; frontend experience with Angular JS or similar frameworks.
• Experience with cloud platforms (AWS or Azure), Kubernetes, and CI/CD pipelines (Jenkins, GitHub Actions).
• Familiarity with analytics and attribution tools: Adobe Analytics, Google Analytics 360/Firebase, AppsFlyer.
• Experience integrating with ad-platform pixels (Meta, Snapchat) and session replay/VoC tools (Medallia/Decibel or equivalent).
• Solid understanding of data pipeline concepts and experience working with EDW/ODS environments and middleware layers.
• Strong grasp of security and privacy standards relevant to customer data handling (PCI-DSS awareness a plus).
• Familiarity with Jira, GitHub, and Confluence.
• Strong leadership, communication, and analytical skills with the ability to translate business requirements into technical solutions.

Preferred Qualifications:

• Experience in fintech, prepaid card, or customer support technology platforms.
• CRM platform certifications: Salesforce Certified Developer or Microsoft Dynamics CRM Certification.
• Familiarity with CES operational domains such as escalation management, partner scorecards, and voice-of-customer programs.
• Experience with direct mail acquisition workflows, prospect file processing, or winback campaign engineering.
• Knowledge of BIAN service domain frameworks as applied to marketing and customer engagement.
• Contributions to open-source projects or technical publications.
• Experience evaluating and decommissioning legacy vendor platforms (e.g., migrating off deprecated marketing tools).