Salesforce Marketing Cloud Developer

Salesforce Marketing Cloud Developer / Consultant

• 4+ years of hands-on experience in Salesforce Marketing Cloud (SFMC) development and implementation.

• Strong experience with Email Studio, Journey Builder, Automation Studio, Contact Builder, Content Builder, and Mobile Studio.

• Expertise in designing and executing customer journeys, automated campaigns, segmentation, and personalization solutions.

• Hands-on experience with AMPscript, SSJS, HTML, CSS, SQL Queries, Data Extensions, and Dynamic Content.

• Experience in building complex automations using Automation Studio (SQL Query Activities, Import, Export, File Transfer, Data Extract activities).

• Strong knowledge of Journey Builder configuration, including Entry Sources, Decision Splits, Wait Activities, Journey Testing, and Tracking.

• Experience with Salesforce Marketing Cloud Connector and integration with Salesforce CRM (Sales Cloud/Service Cloud).

• Good understanding of Subscriber Management, All Subscribers, Sender Profiles, Delivery Profiles, Send Classifications, Suppression Management, and Email Deliverability.

• Experience in Mobile Studio including SMS, WhatsApp, Push Notifications, and cross-channel campaigns.

• Hands-on experience with Salesforce Data Cloud including:

• Data Streams

• Data Model Objects (DMOs)

• Data Lake Objects (DLOs)

• Identity Resolution

• Unified Individual Profiles

• Data Graphs

• Segment Builder

• Calculated Insights

• Experience with Marketing Cloud Personalization / Interaction Studio including:

• Sitemap configuration

• Event tracking

• Behavioral segmentation

• Personalized web experiences

• Experience with Pardot / Account Engagement is preferred.

• Strong knowledge of REST API integrations, Postman, external system integrations, and data migration activities.

• Ability to gather business requirements, prepare documentation, perform UAT, and work with stakeholders.

• Salesforce certifications such as Marketing Cloud Administrator, Email Specialist, Salesforce Administrator preferred.