Salesforce Marketing Cloud Developer

We are seeking a detail-oriented and results-driven Salesforce Marketing Cloud Developer to manage, execute, and optimize marketing campaigns within the Salesforce ecosystem. This role will be responsible for campaign setup, audience segmentation, marketing automation, performance tracking, and CRM data management to drive lead generation, customer engagement, and business growth.

The ideal candidate has hands-on experience with Marketing Campaigns, Salesforce Marketing Cloud Engagement / Account Engagement, or related marketing automation platforms and can translate business objectives into effective, data-driven campaigns.

Responsibilities

• Manage and execute Salesforce marketing campaigns, ensuring proper setup, tracking, reporting, and alignment with business objectives.
• Build and optimize marketing automation programs, including email campaigns, nurture journeys, lead scoring, and workflow automation.
• Monitor campaign performance, analyze key metrics, and provide actionable insights to improve marketing effectiveness and ROI.
• Develop and maintain campaign automations, triggered communications, segmentation logic, and customer journeys.
• Configure personalization, dynamic content, audience targeting, and campaign orchestration solutions.
• Support integrations between Salesforce platforms and external systems.
• Manage campaign data requirements, audience selection, suppression logic, and segmentation strategies.
• Build, configure, and deploy campaigns using Salesforce Marketing Cloud capabilities, including: Journey Builder, Email Studio, Automation Studio, Mobile Studio, Audience Builder/Contact Builder

Profile

• Bachelor's degree in Marketing, Information Technology, Communications, or a related field.
• 2-5 years of experience in Campaign Management, CRM Marketing, Marketing Operations, or a similar role.
• Hands-on experience with Salesforce CRM, campaign management, lead generation, and marketing automation.
• Proficiency in Salesforce Marketing Cloud, CRM Reports, Dashboards, and related marketing technologies.
• Strong understanding of lead management, campaign attribution, customer journey mapping, email marketing, and digital marketing best practices.
• Skilled in data analysis, reporting, Marketing Cloud components.
• Excellent analytical, organizational and communication, with the ability to manage multiple campaigns in a fast-paced environment.