Salesforce Marketing Cloud Developer

Role & responsibilities

• Serve as the technical lead for Salesforce Marketing Cloud
• Lead user administration, role creation, and permissions within the platform
• Consult on creation and maintenance of email campaign process, including email campaign optimization, approval process streamlining and automating as much as possible
• Manage components of the data integration pipeline, including SFTP configuration, Data Studio, and internal ETL pipelines
• Triage bugs, serve as the release manager for ET major updates and handle remediation of all security issues
• Lead and govern audience segments to ensure data quality over time; set up, manage, and monitor email subscriber data extensions
• Act as marketing and customer data authority
• Own and lead all ESP integrations, ensuring business requirements are met, data is properly imported
• Develop reporting strategy using a combination of built-in reporting and external data warehouse / Tableau solution
• Provide mentorship on platform management and optimizations
• Provide consultative mentorship on optimization including A/B and multivariate testing

Preferred candidate profile

• Three or more years as a power user of Salesforce Marketing Cloud (ExactTarget) platform required
• Strong knowledge of Salesforce Marketing Cloud data structure and functionality
• Authority in the SQL query language and deep knowledge of SFMC Data Studio
• Web development skills (HTML/CSS) are required
• Development experience with Python/JavaScript and AWS are a huge plus
• Experience with internationalization/translation services a plus
• Experience in high-volume send environments, including familiarity with IP warming, sender reputation, and nuances of how various ISPs handle marketing communication emails.
• Demonstrable experience building user journeys
• Knowledge of email marketing standard methodologies and CAN-SPAM / GDPR regulation
• AMPscript proficiency is a must-have
• Salesforce certifications are a plus
• Bachelor's degree in information technology or marketing desirable