Salesforce Marketing Cloud Personalization Interaction Studio

Job Title:

Salesforce Marketing Cloud Personalization (Interaction Studio) Developer / Consultant( Corebridge Projects)

Location: Bangalore / India
Experience: 68 Years

Job Summary

We are looking for a skilled Salesforce Marketing Cloud Personalization professional with hands-on experience in Interaction Studio / SFMC Personalization to design and implement real-time personalization solutions. The candidate will work closely with marketing, product, and analytics teams to deliver personalized customer experiences across web, mobile, and email channels.

Key Responsibilities

• Implement and configure Salesforce Marketing Cloud Personalization (Interaction Studio) solutions.
• Design and deploy personalization campaigns, recommendations, and customer journeys.
• Integrate web, mobile, and other digital platforms with SFMC Personalization using APIs and SDKs.
• Configure user profiles, behavioral tracking, and event data collection.
• Build segments, triggers, and real-time targeting rules.
• Develop A/B tests and optimization strategies to improve engagement and conversion.
• Collaborate with marketing and business teams to define personalization strategies.
• Troubleshoot implementation issues and optimize performance.
• Ensure best practices for data privacy, governance, and personalization logic.

Required Skills

• Hands-on experience with Salesforce Marketing Cloud Personalization (Interaction Studio).
• Strong knowledge of real-time personalization and customer journey orchestration.
• Experience in JavaScript, HTML, CSS, and front-end integrations.
• Experience integrating APIs and web SDKs.
• Understanding of customer segmentation, targeting rules, and A/B testing.
• Familiarity with marketing automation and digital marketing concepts.
• Strong analytical and troubleshooting skills.

Preferred Skills

• Experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, etc.).
• Knowledge of customer data platforms (CDP) and marketing analytics tools.
• Experience with Google Analytics, Adobe Analytics, or similar tools.
• Salesforce certifications related to Marketing Cloud are a plus.

Education

Bachelors degree in Computer Science, Information Technology, Marketing, or related field