Salesforce Platform Administrator & Integrations Lead (100% On-site Brooklyn, NY)

Title Salesforce Platform Administrator & Integrations Lead

Job Summary We are seeking a seasoned Salesforce Platform Administrator & Integrations Lead to own and support our Salesforce and HubSpot ecosystems. This role is responsible for day-to-day platform administration, data governance, system reliability, and integration management, while also possessing the technical capability to extend and maintain custom Salesforce functionality when needed. This is not a pure development role; however, the ideal candidate has hands-on experience working within a customized Salesforce environment that includes Apex code, triggers, and integrations. The role requires strong judgment around when to configure, when to automate, and when to enhance or refactor existing code to support evolving business needs. As a key partner to Intake, Operations, Nursing, Marketing, IT, and Analytics, this role ensures our CRM platforms are accurate, scalable, well-governed, and aligned with business objectives. If you enjoy owning systems end-to-end, improving data quality, and working across both configuration and code, this role offers meaningful impact and growth. This role requires prior experience working within an existing Salesforce codebase. Configuration-only Salesforce experience will not be a fit.

Key Responsibilities

Salesforce & HubSpot Administration

• Administer, configure, and enhance Salesforce to support sales, intake, operations, and service workflows
• Manage users, profiles, permission sets, and access controls
• Configure flows, automations, validation rules, reports, and dashboards
• Support HubSpot configuration from a technical and integration standpoint to ensure accurate CRM alignment, lifecycle tracking, and attribution
• Partner with Marketing to ensure Salesforce and HubSpot are correctly configured to support digital and non-digital campaigns (configuration and data flow only; not content creation)

Platform Development & Technical Enablement

• Work within an existing Salesforce codebase that includes Apex triggers, classes, and custom logic
• Modify or extend Apex code when required to support new objects, workflows, or integrations
• Use SOQL to analyze data, validate logic, and support troubleshooting efforts
• Support deployments between sandbox and production environments using change sets, VS Code, or equivalent tooling
• Utilize Data Loader and Workbench for data analysis, bulk operations, and controlled data changes
• Partner with external vendors and internal teams to review technical implementations and ensure alignment with platform standards

Note: Development work is not continuous, but the ability to safely assess, adjust, and implement code changes is required for success in this role.

Data Governance, Quality & Hygiene

• Own CRM data quality standards across Salesforce and integrated systems
• Establish and enforce data governance best practices, including validation, normalization, and field usage standards
• Monitor and remediate data issues such as duplicates, incomplete records, and inconsistent mappings
• Partner with Analytics and Operations to ensure CRM data is reliable, reportable, and audit-ready
• Prepare the platform for upcoming system integrations and data consolidation initiatives

Integrations & Systems Management

• Support and maintain integrations between Salesforce, HubSpot, WordPress, Zapier, and other connected systems
• Monitor integration health, troubleshoot failures, and coordinate fixes with internal or external technical partners
• Ensure data consistency, timing, and ownership across integrated platforms
• Document integration logic, dependencies, and known limitations

Enablement, Support & Documentation

• Provide day-to-day Salesforce and HubSpot user support
• Conduct training sessions and create documentation to promote correct system usage
• Maintain clear documentation of configurations, customizations, integrations, and processes
• Act as a trusted advisor to stakeholders by translating business needs into scalable system solutions

Qualifications

Required

• Bachelor’s degree in Business, Information Technology, Information Systems, or a related field
• 4–6+ years of hands-on experience in Salesforce administration within a customized org
• Proven experience working with Apex (triggers, classes), SOQL, and Salesforce automation toolsin a production environment
• Experience deploying changes between sandbox and production environments
• Hands-on use of Data Loader, Workbench, and IDE tools (e.g., VS Code)
• Experience managing or supporting integrations (e.g., WordPress, Zapier, APIs, middleware tools)
• Strong understanding of data governance, data hygiene, and CRM best practices
• Ability to communicate technical concepts clearly to non-technical stakeholders
• Strong organizational skills and ability to manage competing priorities independently

Nice to Have

• Experience with multi-org Salesforce environments or consolidation initiatives
• Familiarity with SQL or downstream reporting tools
• Experience supporting HIPAA-regulated or compliance-driven environments
• Prior experience partnering with external developers or vendors
• Salesforce Administrator certification is preferred but not required
• Experience in healthcare, home care, or other regulated environments is a plus