Salesforce Technical Campaign Manager

We are seeking an experienced SFDC Technical Campaign Manager to lead the end-to-end delivery of Salesforce-driven marketing and customer engagement campaigns. This role combines campaign management, technical execution, stakeholder coordination, quality assurance, and performance reporting to ensure successful campaign deployment across multiple channels and markets.

The ideal candidate will possess strong expertise in Salesforce Marketing Cloud (SFMC), campaign automation, customer journeys, data management, and technical campaign implementation while working closely with business, marketing, data, and technology teams.

Responsibilities

• Translate business and marketing requirements into clear, executable campaign briefs and technical specifications.
• Own the end-to-end campaign delivery lifecycle , including planning, coordination, build, testing, deployment, monitoring, and reporting.
• Manage multiple campaign workstreams simultaneously while ensuring timelines, quality standards, and business objectives are achieved.
• Coordinate with marketing, CRM, data, analytics, and technology teams to deliver campaigns effectively.
• Identify risks, dependencies, and implementation challenges, and proactively drive resolution.
• Build, configure, and deploy campaigns using Salesforce Marketing Cloud capabilities, including: Journey Builder; Email Studio; Automation Studio; Mobile Studio; Audience Builder / Contact Builder
• Develop and maintain campaign automations, triggered communications, segmentation logic, and customer journeys.
• Configure personalization, dynamic content, audience targeting, and campaign orchestration solutions.
• Support integrations between Salesforce platforms and external systems.
• Manage campaign data requirements, audience selection, suppression logic, and segmentation strategies.
• Validate campaign setup and ensure technical accuracy before launch.
• Perform campaign troubleshooting, root-cause analysis, and issue resolution.
• Ensure compliance with data governance, privacy regulations, and security standards.
• Define and execute campaign QA processes and testing strategies.
• Conduct UAT support and coordinate stakeholder sign-off prior to deployment.
• Ensure campaign delivery follows established operational standards, documentation requirements, and best practices.
• Monitor campaign performance and system health during and after deployment.
• Track campaign delivery metrics and performance indicators.
• Produce campaign reporting, delivery summaries, and post-implementation reviews.
• Analyse campaign effectiveness and recommend optimization opportunities.
• Support continuous improvement initiatives to enhance campaign execution efficiency and customer engagement.

Profile

• Bachelor's degree in Information Technology, Computer Science, Marketing Technology, or a related discipline.
• 5+ years of experience in Salesforce Marketing Cloud, CRM, or campaign management environments.
• Hands-on experience with Salesforce Marketing Cloud (SFMC); Journey Builder; Automation Studio; SQL for segmentation and data extraction; AMPscript and/or SSJS ; HTML/CSS for email development
• Understanding of Salesforce CRM and customer data integration concepts.
• Experience working with APIs, data feeds, and third-party marketing technology platforms.
• Strong campaign delivery and project management capabilities.
• Ability to translate business requirements into technical solutions.
• Experience managing stakeholders across business and technical teams.
• Strong analytical and problem-solving skills.
• Excellent communication and documentation skills.
• Salesforce Marketing Cloud certifications preferred.
• Experience with Customer Data Platform.
• Knowledge of omnichannel campaign orchestration.
• Exposure to Agile delivery methodologies.
• Experience working in global or multi-country campaign environments.