Salesforce technical lead

Salesforce technical lead

We are looking for an experienced Salesforce Technical Lead with strong expertise in Salesforce CRM, Marketing Cloud, Experience Cloud, and enterprise integrations , along with hands-on experience in the Real Estate industry . The ideal candidate will lead end-to-end Salesforce implementations, design scalable solutions, and support business processes across sales, leasing, customer service, and property management.

Key Responsibilities

• Lead Salesforce solution design, development, and implementation across Sales Cloud, Service Cloud, Experience Cloud, and Marketing Cloud.
• Work closely with business stakeholders to understand requirements and translate them into scalable Salesforce solutions.
• Design and implement customer, broker, and partner portals using Experience Cloud.
• Develop and manage integrations with ERP systems, payment gateways, property management systems, marketing platforms, and third-party applications.
• Lead technical teams and provide guidance on Salesforce with the best practices, architecture, and development standards.
• Support data migration, deployment, testing, and production releases.
• Ensure application performance, security, and scalability.

Real Estate Domain Experience

Strong understanding of end-to-end real estate business processes including:

• Lead and Opportunity Management
• Property and Unit Inventory Management
• Reservations and Bookings
• Payment Plans and Collections
• Property Handover
• Leasing Management
• Property Management
• Customer Service and After-Sales Support
• Broker and Partner Management
• Facility management

Marketing Cloud Experience

• Journey Builder
• Email Studio
• Automation Studio
• Contact Builder
• Customer Segmentation
• Lead Nurturing Campaigns
• Omnichannel Marketing (Email, SMS, WhatsApp)
• Customer Journey and Engagement Programs
• Marketing Cloud integrations with Salesforce CRM

Integration Experience

Experience integrating Salesforce with:

• SAP, Oracle, Microsoft Dynamics
• Property Management Systems
• Payment Gateways
• Banking Systems
• Document Management Solutions
• Marketing Platforms
• CTI Integration tools like Genesys, Nice

Technologies:

• REST & SOAP APIs
• Platform Events
• Azure Integration Services
• ETL/Data Migration Tools

Technical Skills

• Apex
• Lightning Web Components (LWC)
• Salesforce Flows
• SOQL/SOSL
• Experience Cloud
• Marketing Cloud
• Salesforce APIs
• Security & Sharing Model
• DevOps and CI/CD

Required Experience

• 8+ years of Salesforce experience.
• 3+ years in a Technical Lead role.
• Proven experience delivering end-to-end Salesforce implementations.
• Strong real estate industry experience.
• Hands-on experience with Salesforce Marketing Cloud and Experience Cloud.
• Experience managing integrations across enterprise applications.

Preferred Certifications

• Salesforce Platform Developer I/II
• Salesforce Application Architect
• Salesforce Experience Cloud Consultant
• Salesforce Marketing Cloud Consultant
• Salesforce Marketing Cloud Administrator
• Salesforce Integration Architect