SAP Business Development Manager

Job Description – Business Development Manager (SAP Services)Position Details

Position: Business Development Manager – SAP Services (Hunter Role)
Experience: 8–15 Years
Location: Chennai (Preference #1) / Bangalore (Preference #2)
Employment Type: Full-Time
Reporting To: Head of SAP Practice / Delivery Director

Job Summary

We are seeking a highly motivated and results-driven Business Development Manager to drive new business acquisition and revenue growth for SAP Services. The ideal candidate must possess a strong network within enterprise accounts and a proven track record of generating and closing SAP opportunities across SAP S/4HANA Implementations, AMS, Managed Services, Resource Augmentation, SAP BTP, and Digital Transformation engagements.

This role is focused on hunting and acquiring new customers, building strategic relationships with decision-makers, and achieving aggressive revenue targets.

Key Responsibilities

• Identify, qualify, and generate new SAP business opportunities across Manufacturing, Retail, Automotive, FMCG, Logistics, Healthcare, Energy, and BFSI sectors.
• Drive end-to-end sales cycles including lead generation, prospecting, customer meetings, solution positioning, proposal management, commercial negotiations, and deal closure.
• Acquire new SAP Greenfield and Brownfield implementation opportunities.
• Generate SAP AMS, Support, Upgrade, Migration, Rollout, and Managed Services engagements, T&M opportunities.
• Develop and maintain relationships with CIOs, CTOs, IT Heads, SAP Program Managers, Procurement Teams, and Business Stakeholders.
• Collaborate with SAP Delivery, Presales, and Recruitment teams to develop compelling customer solutions.
• Build and manage a healthy sales pipeline to consistently achieve quarterly and annual revenue targets.
• Respond to RFPs, RFQs, and customer proposals with competitive commercial and technical solutions.
• Negotiate contracts, Statements of Work (SOW), Master Service Agreements (MSA), and commercial terms.
• Monitor market trends, competitor activities, and SAP ecosystem developments.
• Maintain accurate pipeline forecasting and reporting through CRM tools.

Mandatory Requirements

• Minimum 8–15 years of experience in SAP Services Sales, Business Development, or Account Management.
• Candidates with an active SAP customer network and a demonstrated ability to generate new SAP opportunities within the first 90 days will be given strong preference.
• Proven experience in selling:
• SAP S/4HANA Greenfield Implementations
• SAP S/4HANA Brownfield Conversions
• SAP AMS Services
• SAP Managed Services
• SAP Resource Augmentation
• SAP BTP and Digital Transformation Services
• SAP Rise
• Strong network within SAP customer organizations and partner ecosystem.
• Demonstrated track record of acquiring new logos and generating new business opportunities.
• Ability to independently open doors and schedule meetings with enterprise customers.
• Experience in managing large and strategic SAP accounts.
• Strong understanding of SAP solutions including:
• SAP S/4HANA
• SAP ECC
• SAP BTP
• SAP Fiori
• SAP Analytics
• SAP Integration Suite
• SAP Cloud Solutions

Preferred Qualifications

• MBA in Marketing, Business Management, Sales, or related discipline.
• Experience working with SAP Consulting or IT Services organizations.
• Existing relationships with enterprise customers across India, Middle East, Europe, or North America.
• Experience working with SAP partners and system integrators.

Success Metrics (First 6 Months)

• Generate a minimum of 15–20 qualified SAP opportunities.
• Acquire at least 3–5 new customer accounts.
• Build a qualified sales pipeline worth ₹5–10 Crores.
• Achieve agreed quarterly and annual revenue targets.
• Establish executive-level relationships across target customer accounts.

Key Competencies

• New Business Acquisition
• Enterprise Sales
• SAP Solution Selling
• CXO Relationship Management
• Contract Negotiation
• Proposal Management
• Strategic Account Development
• Revenue Growth
• Pipeline Management
• Stakeholder Engagement

Pay: ₹1,500,000.00 - ₹2,300,000.00 per year

Work Location: In person