SAP Emarsys Consultant

Position Name: SAP Emarsys Consultant
Location: Mumbai
Experience: 5+ years

About BinQle
BinQle is a global delivery and execution partner supporting enterprises across the US, India, Singapore and Australia. We specialize in structured hiring, managed teams, and long-term delivery support.

Role Summary:
Support the design, execution, and optimisation of multi-channel marketing campaigns using SAP Emarsys. Collaborate with marketing and CRM teams to deliver effective customer journeys and personalised communications. Act as a subject-matter expert for SAP Emarsys within the team.

What Youll Do:

• Execute and manage multi-channel campaigns (email, SMS, push, web personalisation, direct mail) using SAP Emarsys
• Create reusable segments, contact lists, and automation workflows to improve engagement and retention
• Perform audience segmentation and targeting using customer data, including Predictive AI models in Emarsys
• Set up and monitor A/B tests and personalisation strategies
• Generate campaign performance reports and share insights with stakeholders
• Ensure campaign execution complies with GDPR, CCPA, and global data privacy regulations
• Support process improvements and contribute to campaign execution best practices
• Guide best practices and provide training to junior team members on Emarsys
• Collaborate with client teams to align campaigns with business objectives

What We re Looking For (Must-Haves):

• Hands-on experience with SAP Emarsys E2E Marketing Automation tool
• Experience executing and optimising multi-channel marketing campaigns
• Ability to perform audience segmentation, targeting, and use of Predictive AI models in Emarsys
• Experience setting up and monitoring A/B tests and personalisation strategies
• Understanding of GDPR, CCPA, and global data privacy regulations
• Ability to generate and interpret campaign performance reports
• Experience supporting process improvements and campaign best practices

Good to Have (Optional - only if mentioned):

• SAP Certified Associate - Implementation Consultant - SAP Emarsys Customer Engagement
• Certification in SAP Emarsys

Qualifications:

• Bachelor s degree in CS/IT, or related field with Marketing knowledge
• Certification in SAP Emarsys is a plus

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.