Script Writer

About the Role

We are looking for a data-informed, highly creative Performance Marketing Scriptwriter to spearhead the creative engine for Yesmadam’s paid acquisition campaigns. This isn’t about traditional brand storytelling; you will be responsible for conceptualizing and scripting high-converting, direct-response video ads across Meta (Facebook & Instagram), YouTube, and programmatic ad networks.

Your mission is to stop the scroll in the first 3 seconds, trigger emotional pain points, present compelling solutions, and drive measurable conversions. If you understand audience psychology, direct-response frameworks, hook variations, and how creative strategy impacts ROAS, CAC, and CTR, this role is for you.

Key Responsibilities

• Direct-Response Scriptwriting: Conceptualize, storyboard, and script end-to-end paid video ads across multiple formats—including UGC-style ads, problem–solution narratives, founder-led pitches, testimonial breakdowns, and skits.
• Hook & Angle Engineering: Develop multiple scroll-stopping hooks (visual, verbal, text overlays) and testing angles (e.g., convenience, hygiene, pain point, aspirational) per creative concept to systematically improve thumb-stop ratios and lower CAC.
• Data-Driven Iteration: Partner closely with media buyers and performance marketers to analyze creative performance (Thumb-Stop Rate, CTR, Hold Rate, CPA, ROAS) and rapidly script iterations based on winning variations.
• Production & Post-Production Briefing: Deliver detailed, visual-first scripts with exact visual cues, on-screen text (OST), voiceover directions, and sound design notes to guide creators, actors, and video editors seamlessly.
• Audience & Competitor Intelligence: Deeply study consumer behavior, competitor ad libraries, and viral trends across D2C to uncover unaddressed consumer objections, triggers, and conversion opportunities.

Requirements

• Experience: 2–5 years of dedicated scriptwriting experience in performance marketing, direct-response ad agencies, or high-growth D2C brands.
• Proven Track Record & Portfolio: A strong portfolio of produced paid video ads with demonstrable business impact (links to live ads, ad library samples, or case studies showing scale/ROAS).
• Creative Strategy Acumen: Strong grasp of direct-response frameworks (AIDA, PAS, BAB) and paid media metrics (CTR, CVR, ROAS, Thumb-stop Rate).
• Industry Edge (Preferred): Prior experience scripting performance ads for beauty, wellness, salon-at-home, personal care, or hyperlocal service categories is a major plus.
• Mindset: Highly agile, numbers-oriented, and comfortable executing high creative output in a fast-paced startup environment.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Paid sick time

Application Question(s):

• Are you comfortable for 6 days work from noida location?
• What is current CTC?
• In how many days can you join?

Work Location: In person