Script Writer (DTC Ads)

Ad Scriptwriter – D2C Performance Marketing

Company: DIRTS
Location: Noida, Uttar Pradesh
Job Type: Full-time
Work Mode: In-office
Experience: 1–4 years preferred

About DIRTS

• DIRTS is a fast-growing D2C health and wellness brand based in Noida. We create products that help people with everyday pain and wellness needs, selling through our website and major marketplaces.
• Paid social is a key growth channel for us, and our creative team works closely across research, scripting, editing and media buying. We test new creatives every week, scale what works, and use performance data to improve the next batch.

About the Role

• We are looking for an Ad Scriptwriter who understands how to write content that grabs attention and drives action.
• This is not a traditional content-writing role. You will create scripts for Meta/Facebook/Instagram performance ads across different formats, including short-form ads, UGC, storytelling, explainers, skits and direct-response creatives.
• Research comes first. You should understand the customer's problem, language, objections and motivations before developing a script.

Key Responsibilities

• Research customer reviews, comments, forums, competitor ads and other sources to identify customer insights.
• Write performance-focused scripts for Meta and other paid social platforms.
• Develop multiple hooks and creative angles for the same product.
• Write across formats such as UGC, storytelling, skits, testimonials, explainers and direct-response ads.
• Create scripts in Hindi, English and natural Hinglish.
• Work closely with video editors and UGC creators to make scripts production-ready.
• Study high-performing D2C ads and identify what makes them effective.
• Review creative performance and use learnings to improve future scripts.
• Build a library of customer insights, objections, angles and creative ideas.

Requirements

• 1+ year of experience in performance ad scripting, preferably for a D2C or e-commerce brand.
• Strong understanding of Meta/Facebook/Instagram advertising.
• Ability to write strong, attention-grabbing hooks.
• Understanding of direct-response advertising and customer awareness levels.
• Strong research and consumer-insight skills.
• Excellent written Hindi and English; comfortable writing natural Hinglish.
• Ability to write across different formats and tones.
• Portfolio demonstrating performance ad scripts or D2C/e-commerce creative work.
• Ability to work in a fast-paced environment with frequent testing and iteration.

Good to Have

• Experience with health, wellness, personal care or lifestyle brands.
• Familiarity with Meta Ads Manager and creative performance metrics.
• Experience working with video editors, UGC creators or performance marketing teams.
• Understanding of retention, CTR, hook performance and conversion-focused creative.

This Role May Not Be a Fit If

• Your experience is primarily in blogs, articles, SEO content or social media captions.
• You prefer writing only brand/content pieces rather than performance-driven ads.
• You rely heavily on templates or generic hook formulas.
• You are uncomfortable testing multiple ideas and learning from performance data.

What You’ll Get

• Direct exposure to D2C performance marketing.
• Opportunity to work closely with the founder and creative team.
• Ownership of your scripts from research to performance.
• A fast-paced environment with continuous creative testing.
• Opportunity to work across multiple products, formats and creative angles.

Job Details

Location: Noida – Sector 63
Work Mode: Full-time, In-office
Working Hours: 10:00 AM – 7:00 PM
Working Days: 6 days a week
Compensation: Competitive and based on experience and demonstrated skills.

How to Apply

Please apply with your updated resume and portfolio.

Your portfolio should ideally include:

• D2C/e-commerce performance ad scripts
• Different creative formats/approaches
• Examples of ads that were actually published
• Performance/results, wherever available

Shortlisted candidates may be given a practical/paid assignment as part of the selection process.

Pay: Up to ₹80,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Application Question(s):

• Current Salary per month ?
• Expected Salary per month ?
• Notice Period in days?
• Portfolio or Work Samples

(Share a link to your Google Drive, Notion, or portfolio website. Please include script samples for ad creatives, UGC-style videos, or short-form content. Also include a link to the last video you wrote a script for.)
Note: Make sure all links are publicly accessible or your application will be rejected.

Experience:

• Ad Scriptwriter — D2C Brands: 2 years (Required)

Location:

• Noida, Uttar Pradesh (Noida) (Required)

Work Location: In person