sCRM Manager

该职位来源于猎聘 ROLE & RESPONSIBILITY ABOUT THE ROLE The role will own day-to-day CRM planning, consumer engagement journeys, KPI tracking, and cross-functional coordination to drive measurable growth in consumer recruitment, conversion, and retention. RESPONSIBILITIES CRM Strategy & Execution Develop and implement annual CRM plans for Marshall, aligned with brand priorities and campaign calendars. Drive CRM KPIs including new user recruitment, activation, retention, and loyalty program engagement. Lead campaign planning, segmentation, and CRM content coordination across WeChat, WeWork and Offline Mono Stores. Ensure seamless integration of CRM across touchpoints (Mono Store, FSS, WeChat, etc.). Agency & Cross-Functional Collaboration and Campaign Execution Manage CRM and WeChat agencies to ensure quality execution, tracking, and ROI delivery. Collaborate closely with Marketing, E-Com, Retail teams to align CRM actions with campaign and business objectives. Consolidate CRM learnings and best practices for management review. Competitor Analysis and System Optimization Partner with Data & Tech Manager to optimize CRM systems, automation, and reporting tools (CDP). Conduct competitor benchmarking and consumer behavior analysis to identify opportunities. Leadership & Development Support the localization of Marshall global amplify loyalty program. EXPERIENCES & SKILLS REQUIRED EXPERIENCES / EDUCATIONAL BACKGROUND Bachelor’s degree in business, Marketing, or related fields. Minimum 2 years of CRM / Consumer Engagement or digital mkt related experience. Background in consumer electronics/sports/luxury industry is a plus. REQUIRED LANGUAGES (BESIDES ENGLISH) Mandarin REQUIRED SKILLS Hands-on experience developing social campaigns and end-to-end brand IMC initiatives. Skilled in CRM operations across WeChat ecosystem platforms (Official Account, WeWork, Mini Program), digital platform data mining experience. Proficient in using CRM tools and analytics (e.g., CDP, BI tools, or equivalent, loyalty program), solid data capability & business acumen.