Search Engine & Ads Evaluator

Role Description

Evaluate the relevance, quality, and usefulness of search results and online advertisements using defined rating guidelines. Apply local language and cultural knowledge to provide consistent feedback that supports improvements to search and advertising systems.

Key Responsibilities

• Review search queries and assess likely user intent.
• Evaluate search results for relevance, usefulness, accuracy, and alignment with task guidelines.
• Assess advertisements and landing pages for relevance, clarity, and consistency with the search query.
• Consider language, location, cultural context, and freshness where relevant.
• Research unfamiliar topics to support informed ratings.
• Identify misleading content, inappropriate material, broken links, and poor landing-page experiences.
• Record ratings and concise explanations using designated tools.
• Complete training, qualification exercises, and quality calibration activities.
• Apply feedback and updated guidelines consistently.
• Meet agreed quality, productivity, and submission requirements.
• Protect confidential task materials and handle potentially sensitive content according to established procedures.
• Flag ambiguous tasks, technical issues, and cases requiring further review.

Qualifications

• Strong reading comprehension and written communication skills in the required language.
• Familiarity with local culture, current affairs, common online services, and search behavior.
• Ability to interpret detailed guidelines and apply them consistently.
• Strong research skills and attention to detail.
• Ability to distinguish personal preferences from guideline-based judgments.
• Confidence using search engines, browsers, and online evaluation platforms.
• Ability to work independently and manage repetitive tasks accurately.
• Access to a suitable computer and reliable internet connection where required.
• Ability to meet project-specific language, location, and qualification requirements.
• A relevant school qualification or equivalent practical experience; prior experience may not be required.

Preferred Qualifications

• Experience in search evaluation, ad quality rating, content review, or online research.
• Familiarity with digital advertising and landing-page usability.
• Additional language skills relevant to the project.
• Experience providing concise, evidence-based explanations for ratings.

Scope by Role

• Search Engine Evaluator: Focuses on how effectively search results satisfy user intent and meet defined quality criteria.
• Ads Evaluator: Focuses on advertisement relevance, messaging, and landing-page experience against defined advertising evaluation guidelines.