Search Engine Optimization Executive

SEO / GEO / AEO Lead

Role Purpose

Build MathCo's discoverability and visibility across traditional search engines and AI-powered discovery platforms by driving SEO, GEO, and AEO strategies that increase awareness, authority, and inbound opportunities

Key Responsibilities

• Own MathCo's SEO, GEO, and AEO strategy
• Improve visibility across AI search platforms including ChatGPT, Gemini, Claude, Copilot, Perplexity, and Google AI Overviews
• Develop content, website, and structured-data strategies that improve AI discoverability
• Drive branded and non-branded search growth across priority industries and solutions
• Identify high-value questions, topics, and customer intent signals to improve answer-engine visibility
• Partner with Content, Website, Thought Leadership, and Demand Generation teams to optimize digital assets
• Monitor emerging AI search trends and recommend new optimization opportunities
• Establish dashboards to track search visibility, AI citations, website traffic, and search-driven conversions

Experience

• 5+ years in SEO, content strategy, digital growth, or organic acquisition
• Strong understanding of SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization)
• Experience improving organic visibility for B2B technology, AI, SaaS, analytics, or consulting businesses

Preferred Background

• SaaS companies
• Growth-focused technology firms
• Digital agencies serving enterprise clients
• HubSpot ecosystem

Success Metrics

• Organic traffic growth
• Branded search growth
• Keyword rankings
• AI search visibility
• Share of voice
• Website engagement metrics