Search Engine Optimization Executive (SEO)

Company Description Eclick Softwares and Solutions Pvt Ltd is a Web Development, Web Design, Web Marketing Company managed by highly competent professionals for the last more than a decade. Job Description We are hiring experienced SEO Executive. Location: Kolkata - Onsite Experience - 2 years and above Salary: 15,000 to 25,000 Immediate joiners preferred

Job Responsibilities

• Conduct comprehensive keyword research and competitor analysis to identify growth opportunities and improve search visibility.
• Implement On-Page and Technical SEO strategies, including website structure, metadata, internal linking, indexing, crawlability, and page optimization.
• Develop and execute Off-Page SEO and link-building strategies to strengthen domain authority and improve organic rankings.
• Implement GEO (Generative Engine Optimization) strategies to improve brand visibility and discoverability across AI-powered search platforms.
• Optimize website content for both traditional search engines and AI-generated search results, ensuring relevance, authority, and search intent alignment.
• Monitor keyword rankings, organic traffic, conversions, and AI visibility to evaluate SEO/GEO performance.
• Manage and analyze data from Google Search Console and Google Analytics to identify trends, opportunities, and performance gaps.
• Conduct regular SEO and GEO audits to identify technical, content, and visibility issues and recommend actionable improvements.
• Prepare SEO/GEO performance reports with key metrics, insights, and recommendations for continuous improvement.
• Stay updated with Google algorithm updates, AI search developments, SEO trends, and emerging GEO practices.

Qualifications Requirements:

• Google Analytics (GA4)
• Google Search console
• Google Keyword Planner
• Ahrefs and SEMRUSH
• Knowledge in AEO and GEO
• Screaming Frog
• Google My Business Profile
• CHAT GPT or similar tools

Additional Information

Educational Qualification

• Graduation in any discipline
• Digital Marketing certification preferred
• Must have basic English communication skills (at least in writings)