Search Engine Optimization Lead

Job Title:SEO Lead

Location: Mohali, Punjab
Experience: 7-10 Years
Work Mode: Work from Office
Company: Signity Software Solutions Pvt. Ltd.

About the Role

Signity Software Solutions Pvt. Ltd. is looking for an experienced and results-driven SEO Lead to lead SEO initiatives, improve organic visibility, and drive qualified traffic and leads. The ideal candidate should have strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, AEO, GEO, Content SEO, and AI-driven search, along with experience in strategy, team handling, and performance optimisation.

Key Responsibilities

SEO Strategy & Leadership

• Develop and execute comprehensive SEO strategies aligned with business and revenue objectives.
• Create SEO roadmaps, set KPIs, and monitor campaign performance.
• Lead and mentor SEO team members, assign tasks, and ensure timely delivery.
• Review team performance and provide guidance to improve productivity and results.
• Manage multiple SEO projects and ensure quality standards are maintained.

On-Page & Technical SEO

• Conduct advanced keyword research based on search intent, competition, traffic, and business potential.
• Optimize website content, title tags, meta descriptions, headings, URLs, internal linking, and site architecture.
• Conduct technical SEO audits covering crawlability, indexing, redirects, canonicalization, structured data, and Core Web Vitals.
• Work with development teams to identify and resolve technical SEO issues.
• Ensure websites are mobile-friendly, fast, responsive, and search-engine compliant.
• Implement and optimize Schema Markup and Structured Data.

Off-Page SEO & Link Building

• Develop and execute ethical and high-quality link-building strategies.
• Manage outreach campaigns with publishers, bloggers, and relevant industry websites.
• Build a strong and authoritative backlink profile.
• Monitor backlink quality and identify potential risks or opportunities.

AEO, GEO & AI Search

• Develop AEO (Answer Engine Optimization) strategies to improve visibility in featured snippets, answer engines, and conversational search.
• Implement GEO (Generative Engine Optimization) strategies to improve brand visibility across AI-powered search experiences.
• Optimize content for Google AI Overviews, ChatGPT, Gemini, and other AI-driven search platforms.
• Monitor brand mentions, citations, and visibility across AI-generated search results.
• Use AI tools for keyword research, competitor analysis, content optimization, SEO automation, and reporting.
• Stay updated with LLM-driven search, AI search trends, and evolving search behavior.

Content SEO

• Develop SEO-focused content strategies based on search intent, keyword opportunities, and business objectives.
• Collaborate with content writers and marketing teams to create authoritative, engaging, and conversion-focused content.
• Identify content gaps and opportunities for improving organic visibility.
• Optimize existing content to improve rankings, traffic, engagement, and conversions.
• Ensure content follows E-E-A-T and search engine best practices.

Organic Lead Generation & CRO

• Drive qualified leads through SEO-optimized landing pages, service pages, blogs, and conversion funnels.
• Identify opportunities to improve organic conversion rates.
• Optimize CTAs, forms, landing pages, and user journeys in collaboration with relevant teams.
• Track organic leads, conversions, and revenue contribution.

Analytics & Reporting

• Monitor SEO performance using GA4, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and Looker Studio.
• Track organic traffic, keyword rankings, conversions, backlinks, visibility, and ROI.
• Prepare regular SEO performance reports with actionable insights.
• Identify and proactively address traffic and ranking drops.
• Conduct competitor and market analysis to identify new growth opportunities.

Product SEO Added Advantage

• Experience in product SEO or product marketing will be an added advantage.
• Develop SEO strategies for product pages, feature pages, use cases, comparison pages, and product-led content.
• Identify product-related search opportunities based on customer pain points and buying intent.

Required Skills & Qualifications

• 7-10 years of hands-on SEO experience, preferably in an IT services, SaaS, B2B, agency, or technology-driven organization.
• Strong experience in Technical SEO, On-Page SEO, Off-Page SEO, Link Building, Content SEO, AEO, and GEO.
• Hands-on understanding of AI-powered search, LLM-driven discovery, conversational search, and Generative Engine Optimization.
• Strong proficiency in SEMrush, Ahrefs, Moz, Screaming Frog, GA4, and Google Search Console.
• Good understanding of search engine algorithms, ranking factors, search intent, SERP analysis, and competitor research.
• Strong knowledge of Schema Markup, Core Web Vitals, crawlability, indexing, and website architecture.
• Basic knowledge of HTML, CSS, and JavaScript.
• Proven experience in organic lead generation, conversion optimization, and SEO performance improvement.
• Strong analytical and problem-solving skills.
• Excellent communication, leadership, and team-management skills.
• Ability to manage multiple projects and meet deadlines.
• Product SEO/Product Marketing experience will be an added advantage.

Educational Qualifications

• Bachelor's degree in Marketing, Business Administration, IT, Computer Science, or a related field.
• MBA or relevant postgraduate qualification will be an added advantage.

What We Offer

• Competitive salary and benefits.
• Opportunity to work on high-impact SEO, AEO, GEO, and AI Search initiatives.
• Exposure to the latest SEO tools, AI technologies, and search marketing trends.
• Collaborative and growth-oriented work environment.
• Opportunity to lead and mentor a talented SEO team.
• Exposure to diverse B2B, IT, SaaS, and product-based projects.
• Opportunity to contribute directly to business growth and digital transformation.