Search Engine Optimization (SEO) Specialist

President University is seeking a dedicated and results-driven SEO Specialist to enhance our digital presence and online visibility.

The ideal candidate will be responsible for developing and implementing effective SEO strategies to improve website traffic, search engine rankings, and overall user engagement. This role requires strong analytical skills, content optimization expertise, and the ability to collaborate with cross-functional teams to support the university’s digital marketing initiatives.

Key Responsibilities :

• Develop, implement, and manage comprehensive SEO strategies (on-page and off-page).
• Conduct keyword research and competitive analysis to identify growth opportunities.
• Optimize website content, landing pages, and technical structure to improve search rankings.
• Monitor website performance using SEO tools and analytics platforms, and provide regular performance reports.
• Collaborate with content creators, designers, and web developers to ensure SEO best practices are implemented.
• Stay updated with the latest SEO trends, search engine algorithm changes, and digital marketing developments.

Qualifications :

• Bachelor’s Degree in Communication, Marketing, Information Technology, or a related field.
• Basic graphic design skills (e.g., Canva, Adobe Photoshop, or similar tools) are preferred.
• Fresh graduates are welcome to apply; prior experience in SEO, digital marketing, or website management is an advantage.
• Proficiency in SEO tools such as Google Analytics and Google Search Console, as well as content management systems (e.g., WordPress).
• Strong analytical and research skills with the ability to improve website performance and enhance online visibility.
• Excellent command of English, both written and spoken.
• Strong communication skills and the ability to work effectively in a team-oriented environment.