Search Engine Optimization (SEO) Specialist

Company Description Selnox InfoTech is a digital marketing services company that supports businesses in growing, nurturing, and expanding their customer base through customized strategies. The team provides a wide range of solutions, including SEO, PPC, Google Ads, social media marketing, content marketing, website design and audits, app and web development, and local SEO services. Serving customers globally as well as in local markets, Selnox focuses on helping brands stand out, generate qualified leads, and convert prospects into long-term clients. With a mission to empower businesses of all sizes, Selnox emphasizes adaptability, innovation, and measurable results to drive sustainable growth.

Role Description The Search Engine Optimization (SEO) Specialist is a full-time, on-site role based in Bhopal. This role involves conducting keyword research, performing technical and content-focused SEO audits, and implementing on-page optimization across client websites. The SEO Specialist will manage link-building initiatives, monitor performance through web analytics tools, and prepare regular reports with insights and recommendations. Day-to-day responsibilities include collaborating with content, design, and marketing teams to align SEO strategies with broader campaigns, staying current with search engine algorithm updates and best practices, and identifying opportunities to improve organic visibility and conversions.

Qualifications

• Candidates should possess strong skills in Keyword Research and On-Page SEO to optimize content, metadata, and site structure.
• Candidates should possess skills in SEO Audits and Web Analytics to diagnose issues, track performance, and guide data-driven decisions.
• Candidates should possess experience in Link Building to develop ethical, high-quality backlink strategies that enhance domain authority.
• Candidates should possess familiarity with major SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz) and basic HTML/CSS understanding.
• Bachelor’s degree in Marketing, Information Technology, Communications, or a related field, or equivalent practical experience.
• Strong analytical and problem-solving abilities, with attention to detail and the capacity to manage multiple projects and deadlines.
• Effective written and verbal communication skills and the ability to collaborate with cross-functional teams on-site in Bhopal.
• Knowledge of broader digital marketing practices (content marketing, social media, PPC) is a plus, as is prior experience in an agency or multi-client environment.