Search Engine Optimization Specialist

Job Summary

The Junior SEO Specialist will support the company’s digital growth initiatives by improving the organic search visibility and online discoverability of Filinvest Hospitality brands and properties.

The role will assist in SEO implementation across hotel websites, including keyword research, content optimization, technical SEO, local search, performance monitoring, and emerging AI-driven search platforms. The position will work closely with the ECommerce, Marketing, and Digital teams to support website traffic growth and direct booking performance.

Key Responsibilities:

• Conduct keyword research, competitor analysis, and search trend monitoring
• Optimise website content, metadata, headings, internal links, and other on-page SEO elements
• Support SEO implementation across hotel, room, dining, offers, facilities, and destination pages
• Monitor keyword rankings, organic traffic, search visibility, and website performance
• Support Google Business Profile and local search optimisation
• Assist in identifying technical SEO issues and coordinate with relevant teams for resolution
• Support SEO content planning, website updates, and content briefs
• Track performance using Google Search Console, Google Analytics, and other SEO platforms
• Support initiatives to improve visibility across AI-powered search and discovery platforms
• Prepare regular SEO performance reports and actionable recommendations

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, Information Technology, Hospitality, or a related field
• Fresh graduates or candidates with up to 1–2 years of relevant experience are welcome
• Basic understanding of SEO, digital marketing, keyword research, and website optimisation
• Familiarity with Google Analytics and Google Search Console is preferred
• Knowledge of SEO tools such as Semrush, Ahrefs, Screaming Frog, or similar platforms is an advantage
• Strong analytical skills, attention to detail, and written communication skills
• Willingness to work at Alabang, Muntinlupa City