Search Engine Optimization Specialist

SEO/AEO Specialist

Location: Hyderabad (Gachibowli)
Experience: 4-6 Years
Employment Type: Full-time

About the Role

As an SEO/AEO Specialist at NxtWave, you will own the organic growth strategy across NxtWave's portfolio of products, including NIAT, Academy, and other offerings. This is a high-impact role focused on driving visibility across both traditional search engines and AI-powered answer engines such as ChatGPT, Perplexity, Google AI Overviews, and Gemini.

You will be responsible for building a scalable organic growth engine that improves search rankings, increases qualified leads, and strengthens NxtWave's authority across trusted digital platforms.

Key Responsibilities

• Develop and execute SEO and Answer Engine Optimization (AEO) strategies across multiple NxtWave products.

• Improve visibility and citations on AI-powered platforms including ChatGPT, Perplexity, Google AI Overviews, and Gemini.

• Own branded search performance and improve rankings for high-intent non-branded keywords.

• Drive qualified organic leads by optimizing the complete search-to-conversion funnel.

• Perform technical SEO audits and implement improvements related to:

• Website architecture

• Crawlability and indexation

• Core Web Vitals

• Structured data (Schema Markup)

• Internal linking

• Create and execute a content strategy aligned with user intent and different stages of the customer journey.

• Build brand authority across third-party platforms such as Reddit, Quora, YouTube, review websites, and industry publications.

• Monitor website performance using SEO and analytics tools and optimize campaigns based on insights.

• Track and report key SEO metrics including rankings, organic traffic, qualified leads, conversions, and ROI.

• Collaborate with Product, Engineering, Content, and Marketing teams to implement SEO best practices.

• Continuously evaluate AI search trends and identify new opportunities to improve brand visibility.

Required Qualifications

• 4-6 years of hands-on experience in SEO with strong technical expertise.

• Proven experience in Answer Engine Optimization (AEO) within the last 1218 months.

• Strong understanding of:

• Technical SEO

• Search intent and content strategy

• Schema and structured data

• Core Web Vitals

• Website architecture

• Internal linking strategies

• Experience improving brand visibility on AI-driven search platforms.

• Strong analytical skills with experience using Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar tools.

• Ability to connect SEO initiatives directly to lead generation and business outcomes.

• Experience building website authority through high-quality off-page SEO and digital PR initiatives.

• Strong stakeholder management and cross-functional collaboration skills.

• Ability to independently own strategy, prioritize initiatives, and drive execution.

Preferred Qualifications

• Experience working in the EdTech or Education industry.
• Experience marketing high-consideration or high-ticket products.
• Familiarity with entity SEO, knowledge graphs, and AI search optimization techniques.
• Understanding of LLM optimization, AI citation strategies, and evolving search ecosystems.

What We Offer

• End-to-end ownership of the SEO and AEO growth channel.
• Opportunity to shape the future of AI-first search visibility.
• Cross-functional exposure across multiple NxtWave products.
• High-impact role with autonomy to define strategy and execution.
• Opportunity to influence business growth through organic acquisition and AI-driven discovery.