Search Engine Optimization Specialist

About the job

Location: Indore

Role Type: Full-time, On-site (No remote, No Freelance, No Hybrid)

Candidates must be able to clearly demonstrate real-world experience adapting SEO strategies for AI-driven search environments (e.g., SGE, zero-click, entity-based SEO).

Company Description

MAVIP architects go-to-market success for global brands - blending intelligence, imagination, and intent to transform brand ambition into market impact. As a multidisciplinary go-to-market organization, MAVIP brings together capabilities across Consulting, Creative, Media & PR, Research, Customer Outreach, Digital & Social, Technology, and Events.

We partner with global brands to design and execute strategies that enhance visibility, acquire customers, and accelerate growth across markets.

Role Description

As a Senior SEO Executive, you will own the organic growth engine for client and internal properties — translating search intent into visibility, traffic, and measurable business outcomes.

This role requires a modern understanding of search — where traditional SEO intersects with AI-driven discovery, answer engines, and evolving SERP behaviors. You will drive both foundational SEO and forward-looking strategies aligned to how users search today.

Key Responsibilities

• Own end-to-end SEO execution across client websites and MAVIP platforms
• Conduct detailed SEO audits (technical, on-page, content, backlink profile) and translate insights into prioritized action plans
• Build keyword and search intent strategies aligned to business outcomes, not just rankings
• Optimize site architecture, crawlability, indexing, and Core Web Vitals in coordination with tech teams
• Lead on-page optimization across landing pages, blogs, and conversion-focused assets
• Work with content teams to build structured, SEO-led content ecosystems (topic clusters, pillar pages, entity mapping)
• Track and improve performance using tools like Google Search Console, GA4, Ahrefs, SEMrush, etc.
• Drive authority-building through high-quality backlinks and digital PR opportunities
• Continuously adapt SEO strategy based on algorithm updates and SERP shifts
• Align SEO efforts with broader GTM campaigns and demand generation initiatives

What We Are Looking For

• 3–6 years of hands-on SEO experience (agency or B2B/technology environment preferred)
• Strong expertise in technical SEO (indexing, crawlability, site structure, schema, Core Web Vitals)
• Clear understanding of AI-influenced search ecosystems (Google SGE, answer engines, zero-click searches, entity-based SEO)
• Ability to optimize for both traditional rankings and AI-generated visibility
• Experience with SEO and analytics tools (GSC, GA4, Ahrefs, SEMrush, Screaming Frog, etc.)
• Strong collaboration skills across content, design, and development teams
• Structured problem-solving approach with ability to prioritize high-impact actions
• High ownership mindset with the ability to manage multiple projects independently

What Success Looks Like

• Consistent growth in high-intent organic traffic and keyword visibility within 3–6 months
• Improved technical health and crawl efficiency across managed websites
• Content ecosystems that rank, get discovered, and drive engagement beyond traditional SERPs
• SEO strategies that adapt to and leverage AI-driven search experiences
• Clear reporting that connects SEO performance to business outcomes (traffic, leads, pipeline influence)

Why Join MAVIP

• Work on global B2B technology brands across multiple markets
• Exposure to full-stack GTM — beyond siloed SEO execution
• High ownership role with direct impact on growth outcomes
• Opportunity to build modern SEO capabilities aligned with the future of search
• Fast-paced, outcome-driven environment with strong learning curve