Search Engine Optimization Specialist

Infoz IT

Job Description

Senior SEO Specialist

Company

Infoz IT

Location

Secunderabad, Hyderabad

Department

Digital Marketing

Experience

3 – 5 years (SEO-focused)

Employment Type

Full-Time, On-site

Reporting To

Digital Marketing Head / Team Lead

About the Role

Infoz IT is looking for a results-driven Senior SEO Specialist to lead organic search strategy and execution. The ideal candidate will own SEO performance end-to-end — from technical audits and on-page optimization to content strategy and off-page link building — and will be comfortable mentoring junior team members while working closely with content, design, and development teams.

Key Responsibilities

• Own and execute the end-to-end SEO strategy — technical, on-page, and off-page — to improve organic visibility and rankings.
• Conduct in-depth keyword research and competitor analysis to identify growth opportunities.
• Perform technical SEO audits (site speed, crawlability, indexing, Core Web Vitals, schema markup) and coordinate fixes with the development team.
• Plan and oversee on-page optimization: meta tags, headers, internal linking, and content structure.
• Build and manage a white-hat link-building strategy, including outreach and guest posting.
• Collaborate with the content team to develop SEO-driven content calendars and briefs.
• Track, analyze, and report on SEO performance using Google Analytics, Search Console, and SEO tools (Ahrefs/SEMrush/Moz).
• Stay current with search engine algorithm updates and industry best practices, adjusting strategy accordingly.
• Mentor and guide junior SEO executives, reviewing their work for quality and consistency.
• Present SEO performance, insights, and recommendations to leadership on a regular cadence.

Required Skills & Experience

• 3–5 years of hands-on SEO experience, with at least 1–2 years in a senior or lead capacity.

• Proven track record of improving organic search rankings and traffic for a website or portfolio of sites.

• Strong working knowledge of Google Analytics, Google Search Console, and Google Tag Manager.

• Proficiency with SEO tools such as Ahrefs, SEMrush, Screaming Frog, or Moz.

• Solid understanding of technical SEO (site architecture, crawl budget, Core Web Vitals, schema/structured data).

• Working knowledge of HTML/CSS and how CMS platforms (WordPress or similar) affect SEO.

• Experience with content optimization and basic understanding of content marketing principles.

• Strong analytical mindset with the ability to translate data into actionable strategy.

• Excellent communication skills, with experience presenting to stakeholders and cross-functional teams.

Good to Have

• Experience in EdTech, IT services, or B2B industries.

• Familiarity with local SEO and Google Business Profile optimization.

• Basic understanding of paid search (Google Ads) to support integrated campaigns.

• Google Analytics / SEO certifications.

What We Offer

• Opportunity to independently drive the SEO function for a growing organization.

• Collaborative, fast-paced work environment with cross-functional exposure.

• Compensation based on experience and interview performance — no fixed band.

Pay: ₹300,000.00 - ₹600,000.00 per year

Benefits:

• Provident Fund

Work Location: In person