Search Engine Optimization Specialist

The role:

We're hiring a freelancer to own organic and paid search visibility for our Webflow site, across Google and AI answer engines (ChatGPT, Perplexity, Gemini and Google AI Overviews).

Scope

- Technical SEO: audits, crawlability, rendering, speed, schema, AI crawler access, and fixes implemented in Webflow.

- Keyword and prompt research: expanding our seed terms by intent, finding competitor gaps, and researching the questions buyers ask AI tools.

- Content strategy: mapping topics to pages, site architecture, and content briefs for our in-house writers.

- On-page, AEO, and GEO: metadata, headings, internal links, featured snippets, FAQs, and content structured for AI citation.

- Off-page authority: backlinks, digital PR, directories, and review sites.

- Paid search: Google Ads/pay-per-click campaign setup and management.

- Measurement and reporting: analytics, conversion tracking, and AI citation tracking.

Experience required

• Has worked with AI solutions or SaaS clients (ideally B2B)

• Proven track record in technical SEO and GEO/AEO, with examples or case studies to share

• Hands-on experience implementing fixes in Webflow

• Familiar with tools like Google Search Console, GA4, Semrush/Ahrefs