Search Engine Optimization Specialist

Company: SRV Media

Department: Search Engine Optimization (SEO)

Location: Pune

🔍 About SRV Media

SRV Media is a performance-driven digital marketing agency specializing in SEO, Google Ads, Meta Ads, and growth marketing solutions. We help brands across diverse industries strengthen their digital presence, improve visibility, and achieve measurable business results.

🎯 Key Responsibilities

• Conduct comprehensive keyword research, competitor analysis, and identify organic growth opportunities.
• Plan and execute effective on-page, off-page, and technical SEO strategies.
• Optimize website content, meta titles, descriptions, header tags, URLs, schema markup, and internal linking.
• Perform technical SEO audits to identify and resolve crawling, indexing, site speed, and other website performance issues.
• Develop and implement ethical, white-hat link-building strategies to improve website authority.
• Monitor organic traffic, keyword rankings, and website performance using Google Analytics 4 (GA4) and Google Search Console.
• Analyze SEO performance metrics and prepare regular reports with actionable recommendations.
• Collaborate with content writers, designers, and web developers to implement SEO improvements.
• Stay updated with Google algorithm changes, SEO best practices, and emerging industry trends.

🛠 Required Skills

• Strong knowledge of on-page, off-page, and technical SEO.
• Hands-on experience with SEO tools such as SEMrush, Ahrefs, Ubersuggest, and Screaming Frog.
• Proficiency in Google Analytics 4 (GA4) and Google Search Console.
• Basic understanding of HTML, website architecture, and technical SEO fundamentals.
• Knowledge of keyword research, competitor benchmarking, content optimization, and link-building techniques.
• Strong analytical and problem-solving abilities with a data-driven approach.
• Good communication, coordination, and reporting skills.
• Ability to manage multiple SEO activities and meet project deadlines.

🎓 Educational Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Information Technology, Computer Science, or a related field.
• Relevant certifications in SEO, Google Analytics, or Digital Marketing will be an added advantage.