Search Engine Optimization Team Lead

Company: Healthus.ai

Location: Mumbai, Bandra (On-site)

Experience: 10–12 years

Employment Type: Full-time

About Healthus.ai

Healthus.ai is a healthcare-focused digital marketing and growth agency working across multiple healthcare verticals, including oncology, wellness, and orthopaedic care. We partner with hospitals, clinics, and healthcare brands to build their digital presence, drive qualified patient acquisition, and scale organic growth through data-led SEO and content strategy.

About the Role

We're looking for an experienced SEO Team Lead to own organic growth strategy across our healthcare client portfolio. This is a senior, hands-on leadership role; you'll set SEO direction for multiple accounts, lead a team of SEO executives/analysts, and work closely with content, web development, and client servicing teams to deliver measurable ranking and traffic growth. Healthcare SEO comes with its own nuances (YMYL guidelines, medical content accuracy, compliance-sensitive claims); prior experience in healthcare, pharma, wellness, or another regulated/YMYL industry is a strong plus.

Key Responsibilities

• Own end-to-end SEO strategy (technical, on-page, off-page, and content) for a portfolio of healthcare client websites
• Lead, mentor, and manage a team of SEO executives and analysts; review their work and set quality benchmarks
• Conduct technical SEO audits (site architecture, crawlability, indexing, Core Web Vitals, schema markup) and drive fixes with the web/dev team
• Build and oversee keyword research, content mapping, and topic cluster strategies aligned to E-E-A-T and YMYL guidelines for healthcare content
• Drive local SEO and Google Business Profile strategy for multi-location clinics/hospitals
• Own link-building and digital PR strategy, ensuring outreach is compliant with healthcare marketing standards
• Track, analyse, and report on rankings, organic traffic, and conversion metrics using GA4, GSC, and SEO tools (Ahrefs/SEMrush/Screaming Frog, etc.)
• Stay current on Google algorithm updates and healthcare-specific SEO/compliance changes, and adapt client strategies accordingly
• Present SEO performance, strategy, and recommendations directly to clients in review meetings
• Collaborate with content writers, designers, and paid media teams to align organic and integrated growth efforts
• Support pitches and SOWs for new business with SEO strategy input and audits

Requirements

• 10–12 years of overall SEO experience, with at least 3–4 years in a team lead/managerial capacity
• Proven track record of driving organic growth for multiple client accounts simultaneously (agency experience preferred)
• Strong hands-on expertise with technical SEO, on-page optimisation, and content-led SEO strategy
• Working knowledge of tools such as Ahrefs, SEMrush, Screaming Frog, GA4, Google Search Console, and Looker Studio (or similar)
• Experience with healthcare, pharma, wellness, or other YMYL/regulated industries strongly preferred
• Familiarity with local SEO and multi-location business optimisation
• Strong client-facing communication skills, comfortable presenting strategy and performance to stakeholders
• Experience managing and upskilling a team of 3+ SEO professionals
• Ability to work on-site from our Mumbai office