Search Lead

Who we are:
We are a full-service agency and content studio dedicated to helping companies thrive through strategy, creativity, technology services, and human talent. We combine the latest technologies with innovative thinking to create outstanding digital solutions for our clients.

Job purpose:
We are seeking a highly skilled, strategic, and data-driven Search Lead who is fully bilingual in Spanish and English.

The Search Lead will lead the development and execution of search strategies across client accounts, transforming search behavior, performance data, and consumer intent into actionable recommendations that drive organic growth, visibility, and measurable business outcomes.

This role requires advanced Search expertise, strong client-facing capabilities, and the ability to lead multidisciplinary initiatives and team members. The ideal candidate combines strategic thinking, technical SEO knowledge, analytics expertise, and strong communication skills to identify growth opportunities and translate complex findings into clear strategic roadmaps.

Job details:

• Location: Remote (open to candidates based in Costa Rica, Mexico, Colombia; must be able to work on a UTC-6 schedule)
• Schedule: Monday to Friday, 8:00 a.m. - 5:00 p.m. Costa Rica Time Zone.
• Job Type: Fixed-term, full-time position, approximately 3 months, with potential for extension.
• Language Proficiency: Spanish: Advanced or Fluent | English: C1+ proficiency in reading, writing, and conversation
• Availability: Immediate availability preferred

Key Responsibilities:

• Lead the ideation, definition, development, and execution of Search strategies and recommendations across client accounts.
• Develop data-driven Search strategies rooted in user intent, business objectives, market behavior, and performance insights.
• Identify consumer search behavior, market gaps, competitive opportunities, and areas of organic growth, translating findings into actionable strategic roadmaps.
• Define success metrics and connect Search performance with broader client and business objectives.
• Deliver actionable insights through clear, visually compelling reports, presentations, and strategic recommendations.
• Lead advanced Search initiatives across areas such as technical SEO, social search optimization, YouTube SEO, SEO/SEM integration, measurement, and analytics.
• Oversee Search deliverables and ensure consistency, strategic quality, and alignment with client expectations.
• Translate project requirements into clear priorities, plans, and next steps for team members.
• Lead and support Search team members while providing guidance, feedback, and professional development.
• Collaborate with multidisciplinary teams to identify creative solutions to complex business challenges and uncover new strategic opportunities.
• Lead client-facing Search discussions and communicate effectively with senior internal and external stakeholders.
• Develop strategic Search POVs, methodologies, and frameworks that strengthen client recommendations and team capabilities.
• Organize knowledge-sharing, education, and cross-disciplinary collaboration sessions.
• Identify new tools, processes, automation opportunities, and methodologies that expand Search capabilities and service offerings.
• Support new business pitches, RFPs, and opportunities to expand organic growth services with existing clients.

Required Academic Background:

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Digital Media, Data Analytics, Information Technology, or a related field.
• Relevant professional certifications or equivalent practical experience in SEO, Search Marketing, Digital Analytics, or related disciplines are valued.

Required Skills and Experience:

• Advanced experience developing and leading Search and SEO strategies for brands or client accounts.
• Strong understanding of consumer search behavior, user intent, keyword strategy, and organic growth opportunities.
• Advanced knowledge of technical SEO strategies and optimization principles.
• Experience with social search optimization, including platforms such as YouTube.
• Strong understanding of SEO and SEM integration, performance measurement, and strategic alignment.
• Advanced proficiency with first-party analytics and Search platforms, including Google Analytics, Google Search Console, Google Ads, and Adobe Analytics.
• Advanced proficiency with third-party SEO and research platforms such as SEMrush, Ahrefs, BrightEdge, and Screaming Frog.
• Advanced spreadsheet capabilities, including pivot tables, lookup functions, and large dataset analysis.
• Strong analytical skills with the ability to transform complex datasets into clear insights and strategic recommendations.
• Strong data storytelling and presentation skills.
• Demonstrated ability to lead projects and oversee the quality of team deliverables.
• Experience presenting recommendations and performance insights to senior internal and external stakeholders.
• Strong interpersonal, collaboration, and team-building capabilities.
• Ability to work effectively with cross-functional and multidisciplinary teams.
• Ability to manage multiple priorities and complex business challenges in a remote agency environment.
• Native Spanish and C1+ professional English proficiency in written and verbal communication.

Preferred Qualifications

• Experience working within a digital, creative, media, performance marketing, or integrated agency environment.
• Experience managing multiple client accounts or complex Search programs.
• Experience mentoring, developing, or managing Search professionals.
• Experience supporting new business pitches, RFPs, and organic growth opportunities.
• Experience creating Search frameworks, strategic POVs, and scalable methodologies.
• Experience identifying and implementing automation or data visualization opportunities within Search workflows.

Nice to Have (Not Exclusive)

• Relevant Google Analytics, Google Ads, SEO, or digital marketing certifications.
• Experience with Search data visualization and reporting automation.
• Experience developing integrated organic and paid Search strategies.
• Exposure to emerging Search behaviors and optimization across platforms beyond traditional search engines.

Core competencies:

• Cultivates innovation: generates new, better ideas and challenges the status quo.
• Collaborates: works cooperatively across teams and credits others’ contributions.
• Manages complexity: weighs pros/cons and analyzes diverse information before deciding.
• Communicates effectively: delivers clear, concise messages and encourages open dialog

How to apply:
If you are excited about developing impactful Search strategies, uncovering growth opportunities through data, and collaborating with multidisciplinary teams across LATAM, please submit your updated CV and relevant portfolio, case studies, or links to projects through the application form available on our careers page.

Job Types: Full-time, Temporary, Contract

Pay: Up to ₡1,000,000.00 per month

Experience:

• SEO Strategy: 6 years (Required)
• SEO and SEM integration: 6 years (Required)
• Google Analytics and Adobe Analytics: 6 years (Required)
• SEMrush, Ahrefs, BrightEdge, and Screaming Frog: 5 years (Required)
• AEM (Adobe Experience Manager): 3 years (Required)

Language:

• Spanish (Required)
• English (Required)

Work Location: Remote