A
Amazon
Security DevOps Observability
Skills
Product MarketingTableauData AnalysisAWSCommunication CampaignCRMMarketoSalesforce
2 months ago
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Important information
Location:
London, UK
Work mode:
Onsite
Published on:
3 September 2026
What they need
Who you are
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to measure impact and determine improvements
- Experience in marketing or marketing research
- Experience in partnership and product marketing
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
What the job involves
- This role is an ISV Partner Marketing Manager responsible for driving the go-to-market strategy and execution for AWS's technology partnerships across the DevOps, Observability, and Security software categories in EMEA
- The successful candidate will own the end-to-end partner marketing relationship with leading ISV partners (software companies) in these categories — developing joint marketing plans, enabling co-sell motions, and accelerating customer adoption of partner solutions built on or integrated with AWS
- Unique to this role: Many EMEA-based ISVs in the DevOps/Observability/Security space are simultaneously AWS technology partners and AWS customers. This creates an ISV 360 opportunity where the role supports both:
- Sell-with / Sell-through — traditional partner marketing: driving joint GTM, co-marketing campaigns, and partner-sourced pipeline for mutual customers
- Sell-to — Account-Based Marketing (ABM) support for EMEA-headquartered ISVs who are also AWS customers, helping drive their own AWS consumption and workload migration
- This dual motion means the role will collaborate closely with both the ISV Partner Org (partner-facing) and the ISV Sales team (customer-facing) to deliver a unified 360° approach — maximizing value for the partner, AWS, and end customers
- Key job responsibilities
- Develop and execute Joint Marketing Plans (JMPs) with ISV partners in DevOps, Observability, and Security — delivering integrated campaigns that drive partner-sourced pipeline
- Manage MDF/co-investment budgets and build joint GTM messaging, solution briefs, and sales enablement assets with partner alliances and field teams
- Execute ISV 360 ABM motions (1:1 and 1:few) for EMEA-based ISVs that are also AWS customers, aligning sell-to activities with account plans and consumption goals
- Serve as primary marketing contact for assigned partners; enable them on AWS co-marketing programmes and coordinate with Global ISV Partner Marketing on worldwide alignment
- Track and report on PSQL, partner-attributed revenue, campaign ROI, and pipeline visibility across sell-to, sell-with, and sell-through motions
- Collaborate cross-functionally with field marketing, solutions architects, partner development managers, and the Marketplace team to deliver integrated customer experiences
- A typical day involves a mix of partner and customer-facing and internal collaboration
- You might start with a call with a DevOps ISV partner reviewing campaign performance, then shift to building an ABM plan for an EMEA-headquartered security ISV that's also an AWS customer
- Afternoons could include syncing with solutions architects on a joint solution brief, reviewing MDF requests, or aligning with the global team on a worldwide launch
- You'll context-switch between strategic planning and hands-on execution — no two days look the same, but partners, customer growth, and pipeline are always at the centre
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