Segment Marketing Manager

This position is in office - either our Pleasanton, CA or San Jose, CA office. Relocation package not available.

This position will drive segment marketing activities for Winbond’s Flash Memory Solutions

Customer, Chipset Partner Promotion, Business Development and Marcom Support

• Engage and drive promotional, design-in and qualification activities for the assigned segment
• Drive reference design-ins with chipset/MCU partners and facilitate effective communication to enables end-customer usage worldwide.
• Visit major OEMs, ODMs, CMs customers on a regular basis to present technical product updates and roadmaps
• Explore new and emerging market segments to grow flash utilization
• Orchestrate communication with major customers (in conjunction with sales) for price recommendation, strategy setting, product qualification, and drive customer specific issues to resolution
• Define and drive business development activity to meet or exceeds business plan targets
• Create market segment-oriented collaterals to convey value proposition and benefits of Winbond products
• Deliver regular market segment reports including analysis of TAM/SAM/SOM, application and market trends, ecosystem stakeholders, competitive environment, segment roadmap, application requirement and strategies, and business plans
• Conduct segment training for sales and marketing team members to elevate team members’ segment knowledge and expertise
• Provide weekly and quarterly market/product/business updates
• Author or review press releases for product, customer, and chipset related press releases
• Manage and trade shows
• Author assigned product promotional articles and white papers

Technical responsibilities

• Product and life cycle management
• Product and feature definition – creating and authoring specs and datasheets
• Technical and design-in support with customers and chipset partners
• Flash ecosystem support
• Technical promotion of Winbond products, features and technologies
• Creation of promotional materials such as New Production Training, Application Notes, Technical Articles, and Press Releases
• Interface with the factory engineering teams for problem solving
• Competitive comparisons, cross reference analysis, and 3rd party programmer support
• Forecasting

Customer Tracking and Reports

• Track, analyze and follow-up on opportunities (leads, quotes, samples, etc.)
• Monitor field forecast and work with sales to meet or exceed plan
• Oversee generation of periodic reports (bookings, billing, backlog, etc.,) as needed
• Present status on a weekly/monthly/quarterly basis

Provide Market Feedback

• Investigate customer and system requirements for product definition, business opportunities, competition and ecosystem requirement

EDUCATION EXPERIENCE AND OTHER REQUIREMENTS

• Experience in evangelizing and promoting to chipset partners, customers and interfacing and training the sales teams (direct sales, manufacturing reps, distribution channels)
• Solid understanding of AI, Datacenter and server-based systems and how memories, especially code storage Flash, are used; understanding of flash memory technology is not required but a plus
• Working knowledge of the interaction between code/data and their storage and usage in memory hierarchy
• Candidate needs engineering background to understand SoC partner’s memory requirement and market trend, providing that information to production marketing to define the new memory space.
• Candidate needs well established technical background to understand customer system design requirement to give appropriate memory solution to customer
• Working knowledge of firmware, drivers and how they are used in embedded systems
• Demonstrated track record in driving successful segment marketing, business development, and customers design-in activities that contributed to consistent revenue growth
• Fluent communication and presentation skills
• Skilled in the use of Microsoft Office tools
• BSEE in Electrical or Computer Engineering; MBA a plus
• More than 10 years of experience in a technology company as an engineer and/or marketing professional; with a minimum of 5 years in marketing
• A willingness to travel

The Company reserves the right, at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities.Your cooperation and assistance in performing such additional work is expected.