Segment Strategy & Customer Growth

GROW WITH US. BUILD WHAT’S NEXT.

LH Bank is growing — and we’re looking for people who want to grow with us. 🚀

We are on a journey to become a leading mid-sized bank, delivering innovative and personalized financial solutions while creating exceptional experiences for our customers. But growth is not only about business — it’s about people.

At LH Bank, you’ll have the opportunity to learn, challenge yourself, make an impact, and grow your career in an organization that values innovation, collaboration, and continuous development.

🌱 Your Growth. Your Ideas. Your Impact.
Together, we’re building the next chapter of LH Bank — and there’s a place for you in it.

Come grow with LH Bank.
Let’s shape what’s next — together.

About the role

Develop and implement the X border segment strategy in line with the bank's overall business objectives. Drive customer acquisition and growth for the X border segment while developing initiatives to improve customer experience and satisfaction.

Key responsibilities

• Develop and implement the X border segment strategy in line with the bank's overall business objectives
• Identify market opportunities, customer needs, and emerging trends to drive segment growth
• Define segment propositions, customer value propositions, and strategic priorities
• Establish annual business plans, budgets, targets, and key performance indicators
• Monitor market and competitor activities and recommend appropriate strategic responses
• Drive customer acquisition and growth for X border segment
• Develop initiatives to increase customer base, deposits, investments, cards, payments, and other relevant banking products
• Develop targeted campaigns and acquisition programs using customer insights and analytics
• Map customer journeys and identify opportunities to simplify processes and remove customer pain points
• Use customer feedback, complaints, and behavioral data to improve the overall customer proposition

About you

• Fluent in English and/or Chinese Mandarin
• Bachelor's or Master's degree in Business Administration, Finance, Economics, Marketing, Banking, or a related field
• Over 10 years of experience in retail banking, consumer banking, customer segmentation, product management, marketing, sales, or a related financial-services function
• Demonstrated experience managing customer segments, portfolios, products, or retail banking initiatives
• Experience developing and executing customer acquisition and retention strategies
• Professional qualifications in banking, finance, marketing, analytics, or related disciplines are an advantage
• Experience working across multiple functions and distribution channels is preferred