Segments Manager

A GLIMPSE ABOUT CRÉDIT AGRICOLE EGYPT:

Crédit Agricole Egypt Since its launch in 2006, Crédit Agricole Egypt has succeeded to become a strong player on the economic scene, positioning itself as the Reference European Bank in Egypt. Aiming to become a leading innovation-driven sustainable bank, Crédit Agricole Egypt is committed to bring its international expertise to the local market to serve its clients and drive the sustainable development in line with Egypt’s national priorities.

With a universal customer-focused model, Crédit Agricole Egypt is “a whole bank just for you” serving the entire spectrum of customers: individuals, SMEs, enterprises, Corporate and public sector. Prioritizing its customers’ best interests, Crédit Agricole Egypt presents an extensive range of services, tailored financial solutions and the sound advice, to accompany its clients in their walk of life. Awarded most innovative bank in Egypt, convenience and distinguished customer experience is Crédit Agricole Egypt’s endeavor to attain its customers’ satisfaction throughout its nationwide network of branches and its state-of-the-art fully-fledged platform of digital services. Furthermore, Crédit Agricole Egypt is in line with the world’s digital transformation, encouraging and implementing an innovative environment to exceed its customers’ expectations.

In addition, for being an active contributor to the local economy, the bank is committed to support the development of the Egyptian community and the respect of the environment.

Segment Strategy & Value Proposition Development:

• Conduct in-depth market research and analysis to understand segment needs, behaviors, and preferences.
• Develop and refine data-driven customer personas to guide segmentation strategies and product development.
• Design and implement targeted marketing campaigns to acquire new customers within the segment.

Portfolio Management & Optimization:

• Analyze segment portfolio performance, track key metrics (e.g., profitability, product penetration), and identify opportunities for growth.
• Collaborate with Sales and Product teams to develop and launch new products and services tailored to segment needs.
• Oversee the migration of clients between segments to optimize portfolio profitability and customer lifetime value.

Stakeholder Management & Collaboration:

• Partner with Marketing, Sales, Operations, and other departments to ensure seamless execution of segment strategies.
• Communicate segment insights and recommendations to senior management and stakeholders through presentations and reports.
• Stay abreast of industry trends, competitive landscape, and best practices in segmentation and customer relationship management.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Finance, or a related field.
• Minimum of 3 years of experience in a marketing, product management, or segment management role, ideally within the financial services industry.
• Proven track record of developing and executing successful segmentation strategies that drive business results.
• Experience in gathering, analyzing, and interpreting customer data to drive insights and action.