Sell- Out Manager

Hisense Europe , the world’s leading home appliance manufacturer is a full assortment global player with a comprehensive product range: MDA, SDA, TV, Mobile and A/C, covering all market segments.

In September 2018 the strategic takeover of Gorenje Group took place when Hisense officially became a 100-percent owner of Gorenje.

Hisense celebrated its 50th anniversary in 2019 and has expanded over these years from a radio manufacturer to an international manufacturer in consumer electronics and major domestic appliance industry with a comprehensive brand portfolio.

Gorenje celebrated its 70th anniversary in 2020 and was with 10.000 employees, one of the largest manufacturing companies in the industry in Southeast Europe.

Gorenje has been a trendsetter in design, offering an extensive brand portfolio covering all market segments.

The merger resulted in a major manufacturer that combines consumer electronics and home appliances with a comprehensive product range.

With 4 major global brands: Hisense, Gorenje, Asko and Toshiba, we are present in different market segments.

Let's become even stronger together.

https://youtu.be/FzGeDy0\_ePA

Job description

Small Domestic Appliances (SDA) Sell-Out Manager purpose is to implement/deliver end-to-end sales delivery at the frontline by way of market development activities and sales initiatives, ensuring the right visibility and driving sell-out at the dealer/distributor level.

Responsible for driving consumer demand, increasing sell-out, and growing market share and profitability across assigned SDA categories.Acting as the link between Product Management, Sales, Marketing, Retail Partners, and Local Field Teams, the role ensures products are visible, understood, desired, and ultimately purchased by consumers.

The Sell-Out Marketing Manager owns the sell-out strategy, combining product marketing, retail activation, e-commerce excellence, creator marketing, and performance management to maximize product rotation and commercial performance.

Main responsibilities

Sell-out strategy & Planning

• Develop and manage annual sell-out plans for SDA categories and channels we cooperate with based on HoS/PM inputs about market share ambitious, period sales plans, new product launches, channel development plans (in-store + online).

• Ensure alignment and execution of product launches, promotional activities, inventory availability and sales KPIs.

• Continuously adapts plans according to market dynamics, competitor activities and business performance.

• Drive and execute activities and ensures that profitability and revenue targets are met.

Retail & Omnichannel Activation

• Develop and execute retail activation plans across all channels we cooperate with based on HOS guidance taking into consideration; product availability – on stock + incoming volumes, weekly sell-out projections/targets, product seasonality, EOL – clearance and phase in of new launches.

• Plan and manage POS communication – aligned with clear product USP/benefits & POS displays, merchandising activities and incentive programs aligned with channel strategies ready by HOS with clear ROI goals.

• Create and manage product visibility targets – online/offline product visibility in multibrand/brand areas and online pages.

• Monitor retail execution quality & compliance.

• Ensures adequate product presentations across retailer websites (including descriptions, images, specifications, comparison tables) & optimize PDPs, content quality and conversion assets to max. sell-out.

• Ensures product USPs, key messages & promotional content is consistently deployed on retail websites, and instore, is up to date and conversion oriented.

• Analyze online/offline sales performance, customer behavior, and KPIs to identify growth opportunities.

• Analyzes activity results & monitors: weekly product Sell out à track and react, results and ROI of implemented activities à learn & improve.

Market & Competitor Intelligence

• Continuously monitor market developments, consumer behavior, and retail trends.

• Analyze competitor launches, pricing strategies, promotions, displays, and activation tactics.

• Identify opportunities and risks impacting category performance.

• Share market insights and recommendations with management teams.

• Drive rapid reaction plans to address competitive threats or market changes.

Scale demand thru creators

• Develop local demand-generation plans through social media, influencers, KOLs, KOCs, and UGC creators.

• Identify, recruit, and manage relevant creators and influencer partnerships.

• Coordinate SDA social media content planning and execution with local marketing teams.

• Drive product visibility across owned and earned social media channels.

• Ensure social media activation supports product launches and commercial priorities.

Budget Plan & Control

• Develop and manage assigned marketing and sell-out activation budgets.

• Ensure cost-efficient investment allocation.

• Monitor budget utilization and ROI.

• Identify opportunities to improve effectiveness and productivity of spending.

Required qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or related field.

• Minimum 3-5 years of experience in Product Marketing, Retail Marketing, Category Management, E-commerce.

• Experience in consumer electronics, SDA, FMCG, or retail-driven industries is preferred.

• Proven experience managing product launches, retail activations, and promotional campaigns.

• Experience with social media, influencer marketing, and content activation.

• Strong analytical and commercial mindset.

• Advanced Excel and reporting capabilities.

• Fluent English; additional regional languages are considered an advantage.

Role definition

Own consumer demand generation and sell-out execution, ensuring SDA products are visible, preferred, and purchased across all channels.

We do thank all candidates for their interest in a career with Hisense Europe Group; however, only those selected for an interview will be contacted.