Sells Manager

About the role

We are seeking a dynamic and results-driven International Student Recruitment & Marketing Executive to drive student enrollment efforts across key Asian markets. The ideal candidate will leverage AI-driven marketing tools and social media platforms to attract students, while also supporting college administration, student services, and EduTrust compliance.

Key responsibilities

• Drive the recruitment and enrollment of primary and secondary school students from China and Southeast Asian countries
• Manage the admissions pipeline for diploma-level students from China, India, and Southeast Asia
• Build and maintain strong relationships with educational agents, partner schools, and recruitment networks in target regions
• Utilize AI-powered marketing tools and platforms to optimize promotional campaigns, generate leads, and enhance content creation
• Manage and grow the college's presence on key social media platforms (WeChat, Xiaohongshu, TikTok, Instagram, Facebook, LinkedIn)
• Create, schedule, and publish engaging recruitment advertisements, success stories, and promotional content on social media platforms
• Monitor social media metrics and campaign performance, adjusting strategies to maximize reach, engagement, and conversion rates
• Assist the college management team with daily administrative operations and coordination
• Support international students throughout their journey, from pre-enrollment inquiries to onboarding
• Collaborate with academic and administrative teams to ensure recruitment, marketing, and student management processes comply with CPE regulations and EduTrust certification standards

About you

• Proven experience in international student recruitment, preferably within Singapore's private education sector
• Strong understanding of the education markets and cultural nuances in China, India, and Southeast Asia
• Highly proficient in social media management, content creation, and digital marketing
• Familiarity with AI marketing tools (AI copywriting, AI image/video generation, automated posting tools)
• Knowledge of Singapore's private education regulatory framework, particularly EduTrust requirements
• Excellent communication, interpersonal, and cross-cultural negotiation skills
• Highly organized, detail-oriented, and able to thrive in a fast-paced environment