SEM / Google Ads Expert

About the role

We are looking for a results-driven SEM / Google Ads Expert with strong hands-on experience managing, optimizing, and scaling paid search campaigns. The ideal candidate should be highly analytical and capable of diagnosing campaign performance issues, improving traffic quality, optimizing search intent, and driving stronger conversion rates and ROAS.

Key responsibilities

• Plan, launch, manage, and optimize Google Ads Search campaigns based on business and performance objectives
• Diagnose campaigns with high impressions but low CTR and improve performance through stronger ad copy and hooks, Dynamic Keyword Insertion (DKI), relevant ad assets/extensions, and keyword and match-type optimization
• Improve Quality Scores by strengthening alignment between keywords, ad copy, and landing-page content
• Review landing pages for messaging relevance, page speed, user experience, and conversion opportunities
• Regularly analyze Search Terms Reports to identify high-performing queries and eliminate irrelevant traffic
• Move strong-performing search terms into appropriate exact-match keyword strategies
• Build and continuously refine negative keyword lists to reduce wasted spend and protect campaign budgets
• Conduct ongoing optimization of keywords, bids, budgets, targeting, campaign structure, and ad copy
• Monitor key performance indicators including CTR, CPC, Conversion Rate, CPA/CPL, Quality Score, and ROAS
• Conduct structured A/B testing of ad copy, calls to action, landing pages, and campaign strategies

About you

• Proven hands-on experience managing Google Ads / SEM campaigns
• Strong knowledge of keyword research and search intent
• Strong knowledge of keyword match types
• Strong knowledge of Search Terms Reports
• Strong knowledge of negative keyword management
• Strong knowledge of Quality Score optimization
• Strong knowledge of ad relevance and expected CTR
• Strong knowledge of Dynamic Keyword Insertion (DKI)
• Strong knowledge of Google Ads assets/extensions
• Strong analytical and problem-solving skills