SEM Manager-Performance Marketing

Job Title: SEM Manager – Performance Marketing
Industry: Education – Preschool & Daycare
Experience: 4+ Years

Job Summary:
We are looking for a results-driven SEM Manager to drive digital marketing performance and generate quality leads for admissions and franchise acquisition across branches.Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and Bing/Microsoft Ads.
• Explore ChatGPT advertising opportunities as available and leverage AI tools for ad copy, creatives, targeting insights, and campaign optimization.
• Generate quality leads for preschool admissions, daycare enquiries, and center visits across multiple locations.
• Manage budgets, keyword research, bidding strategies, audience targeting, and ad creatives.
• Monitor and optimize CPL, CTR, conversion rates, lead quality, and ROAS.
• Implement conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Use AI-powered tools and automation to improve campaign performance and marketing efficiency.
• Conduct A/B testing, competitor analysis, and performance reporting.
• Collaborate with marketing and admissions teams to improve lead-to-admission conversion.

Required Skills & Qualifications:

• 4+ years of experience in SEM, PPC, and performance marketing.
• Hands-on expertise in Google Ads, Meta Ads, and Bing/Microsoft Ads.
• Strong knowledge of GTM, GA4, conversion tracking, and analytics.
• Experience using AI tools for advertising and campaign optimization.
• Proven experience in lead generation and multi-location campaigns.
• Experience in education, preschool, daycare, or related sectors is preferred.
• Strong analytical, communication, and budget management skills.

Pay: Up to ₹50,000.00 per month

Work Location: In person