SEM Specialist

We are looking for a SEM Specialist who is passionate about performance marketing and has hands-on experience in managing paid campaigns across Google Ads, and other search platforms. The ideal candidate should have a strong understanding of campaign optimization, conversion tracking, and ROI-driven strategies.

Roles & Responsibilities: Key Responsibilities

• Plan, execute, and optimize SEM campaigns across Google Ads, and other search platforms
• Conduct keyword research, ad copy creation, and bid management to maximize campaign performance
• Implement and track conversion pixels, UTM tagging, and audience targeting strategies.
• Monitor campaign budgets, pacing, and reporting to ensure efficient spending and performance.
• Perform A/B testing on ads, landing pages, and CTAs to improve CTR and conversions.
• Collaborate with design and content teams to align ad creatives with brand objectives.
• Generate weekly/monthly performance reports with insights and actionable recommendations.
• Stay up-to-date with SEM industry trends, Google Ads policies, and algorithm changes

Pre Requisites:

• 1 5 years of proven experience in SEM / Paid Search campaign management.
• Expertise in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads
• Strong knowledge of keyword research, ad targeting, bidding strategies, and remarketing .
• Hands-on experience with Google Analytics, Tag Manager, and conversion tracking .
• Analytical mindset with ability to interpret campaign performance data.
• Proficiency in Excel/Sheets for reporting and campaign data analysis.
• Certification in Google Ads or Analytics is a plus. Good to Have
• Experience with AI-driven ad optimization tools .
• Familiarity with SEO fundamentals for integrated search strategies.
• Exposure to App Marketing / ASO campaigns.

Skills:

SEM

Google Ads

Meta Ads