Senior Account Executive

Jakarta

Background & Purpose of the Job :

As a Senior Account Executive, you will manage social media, digital campaigns, influencer partnerships, and brand activations to drive engagement and performance for fashion, luxury, lifestyle, and retail brands.

What You'll Do :

• Manage day-to-day social media accounts and translate global brand guidelines into localized content strategies.
• Develop and manage monthly content calendars across Instagram, TikTok, YouTube, and other relevant platforms.
• Coordinate with creative and strategy teams to deliver engaging, high-quality visual and video content.
• Lead local brand campaigns, product launches, seasonal activations, and key festive campaigns.
• Manage KOL/influencer partnerships, including sourcing, briefing, negotiation, product seeding, content review, and performance tracking.
• Monitor social media performance and prepare weekly/monthly reports with actionable insights and recommendations.
• Track social media trends and audience behavior to optimize content and campaign strategies.
• Manage project timelines, campaign budgets, and agency deliverables to ensure timely and effective execution.
• Collaborate with retail and e-commerce teams to support traffic, engagement, and commercial objectives.

What You’ll Need To Succeed :

• Bachelor’s degree in Marketing, Communications, Advertising, Mass Media, or a related field.
• 3–5 years of experience in social media or digital account management, preferably in an agency or in-house marketing team.
• Experience handling fashion, luxury, lifestyle, retail, or consumer brands in Indonesia.
• Strong understanding of Instagram, TikTok, YouTube Shorts/Reels, and the Indonesian social media landscape.
• Established network or experience working with KOLs, influencers, and brand ambassadors.
• Strong project management skills with the ability to manage multiple campaigns and deadlines.
• Strong creative sense in visual storytelling, content, and lifestyle/fashion communication.
• Analytical mindset with the ability to interpret social media metrics and turn insights into actionable strategies.
• Strong communication, stakeholder management, and negotiation skills.
• Fluent in Bahasa Indonesia and English, both written and spoken.