Senior Account Executive (MarTech based)

MAIN RESPONSIBILITIES

1. Client Servicing & Account Support (30%)

• Support the Account Manager in day-to-day client communication, ensuring timely responses and clear follow-ups.
• Track client requests, feedback, and approvals across multiple workstreams with strong attention to detail.
• Prepare meeting notes, status reports, and contact reports to maintain alignment.
• Build strong working relationships with clients through reliability, responsiveness, and quality delivery.

2. Martech Coordination & Execution (30%)

• Work closely with the Business Development Manager to support execution of CRM, loyalty, and platform-based initiatives.
• Coordinate with cross-functional stakeholders (tech vendors, media, data, content, creators) to ensure smooth rollout of campaigns and features.
• Assist in managing day-to-day operations of tech and digital platforms (e.g. basic QA, user flow checks, creator recruitment processes).
• Support performance tracking by compiling reports and contributing to ongoing optimization efforts.
• Ensure accuracy, consistency, and proper documentation across systems and workflows.

3. Integrated Project Coordination (30%)

• Coordinate across internal teams (strategy, creative, social, media, production, tech) to deliver integrated campaigns.
• Translate briefs into clear tasks, timelines, and deliverables.
• Track project progress closely to ensure deadlines and quality standards are met.
• Proactively flag risks, delays, or issues and support resolution with the team.
• Support scope and budget tracking across projects.

4. Process & Continuous Improvement (10%)

• Maintain organized documentation across projects, including timelines, scopes, workflows and paperwork tracking.
• Identify opportunities to improve ways of working, especially across cross-functional collaboration.
• Support development of case studies, credentials, and internal knowledge sharing.

QUALIFICATIONS

• 2–4 years of experience in account management, digital marketing, or project coordination within an agency or tech-enabled environment.
• Strong understanding of integrated marketing communications (IMC).
• Exposure to CRM, loyalty, or digital platforms is preferred.
• Comfortable working with data, reporting, and digital tools.
• Strong organizational and multitasking skills with high attention to detail.
• Proactive, solution-oriented mindset with strong sense of ownership.
• Good communication skills and ability to work across both business and technical teams.
• Basic understanding of project management or tech workflows is a plus.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.