Z
Zeta Global
Senior Analyst (Analytics & Insights, Programmatic)
Skills
SQL QueriesTableauPythonData AnalysisMarketing Strategy
1 month ago
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Important information
Contract type:
Permanent
Salary:
$90,000 – $110,000 / year
Location:
United States
Work mode:
Onsite
Published on:
27 September 2026
What they need
- The Programmatic Analytics and Strategy team at Zeta Global provide actionable insights to both external customers and internal teams
- For external customers, analysts partner with Sales and Customer Success teams to monitor our optimization platform, design Real-time Brand Optimization surveys, introduce humanly designed segments to boost model exploration and learning, and deliver actionable insight presentations and lead marketing strategy discussions with clients
- For internal teams, they provide feedback to our Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns
- Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
- Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence
- Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives)
- Reviewing performance of models across revenue, performance, and pacing
- Design and implement tests to evaluate model and feature performance
- Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges
- Develop innovative measurement tools and solutions
- Consult with clients regarding development & alignment of marketing programs across on-line channels
- Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success
- Communicate campaign optimization results to clients to prove value against original business goals- Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus
- Have a high degree of creativity, attention to detail, self-motivation, and drive
- Client facing experience
- Extensive experience with SQL and Excel/pivot tables
- Excellent diagnostic skills
- Eagerness to work in a startup team environment that will be rapidly changing
- Able to multitask and prioritize among several high-profile clients
- Technical acumen to understand how to design campaigns that optimize the use of our tech platform
- Data driven, technical, self-starting and curious
- Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience
- Excellent presentation/visualization/storytelling skills with PowerPoint
- Willingness to do whatever it takes to get the job done
- Experience in a digital media/Programmatic analytics role
- A great communicator who is able to convey complex technical features in simple terms
- Professional oral and written communication skills
- Experience puling & putting together audience insights reports
- Nerdy but loveable
- Enthusiastic team player with a penchant for collaboration and knowledge sharing
- Someone with an aptitude for media and strategy and able to contextually relay concepts to clients
- 2+ years of working experience in a similar role
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