Senior Analyst, Campaign Management Analytics

JOB DESCRIPTION: We are seeking a seasoned Senior Campaign Analyst to help shape the bank's transition towards AI-enabled, journey-led customer engagement. With 7-10 years of experience in campaign analytics, CRM or customer engagement, you will design and optimise multi-channel campaigns and always-on customer journeys that drive customer growth, product adoption and long-term value. The role combines audience intelligence, MarTech platform capabilities, experimentation and performance measurement to deliver personalised, data-driven experiences at scale. Partnering with Product, Marketing, Digital, Data and Technology teams, you will transform customer insights into actionable engagement strategies while ensuring strong governance, compliance and measurable business outcomes.

JOB RESPONSIBILITIES: Campaign Strategy & Execution

Develop and manage end-to-end marketing campaigns across email, SMS, push notifications, telesales, direct mailer and paid media.
Design journey based campaigns, segment customers based on lifecycle stages and behaviors, and map out touchpoints & triggers.
Conduct A/B testing and multivariate analysis to optimize campaign performance.

MarTech Adoption & Continuous Improvement

Act as a power user and business subject-matter expert for the evolving MarTech stack, including CDP, journey orchestration, personalisation, experimentation and analytics capabilities.
Support platform implementation, data and channel onboarding, user acceptance testing, operating-model design and migration from legacy campaign processes.
Identify opportunities to use predictive, generative and agentic AI safely for audience discovery, journey design, insight generation and operational productivity.
Create playbooks, reusable templates and training materials; coach analysts and business users in journey-led campaign practices.

Customer Segmentation

Partner with data science and analytics teams to leverage advanced analytics and predictive models in targeting customers.
Refine customer segments and personalize outreach based on behavioral trends and product take-up.

Campaign Measurement & Fulfilment

Prepare detailed reports and dashboards for campaign tracking, fulfilment and executive review.
Analyze campaign performance using tools like SAS, or Power BI.

• Generate actionable insights to improve targeting, conversion, and ROI.

JOB REQUIREMENTS: Bachelor’s degree in marketing, Business Analytics, Statistics, Computer Science, Data Science or a related discipline.
7-10 years of experience in campaign analytics, CRM, digital analytics or customer engagement, preferably in banking or financial services.
Hands-on proficiency in SQL and at least one analytical environment such as SAS, Python or R; experience with Power BI, Tableau or equivalent visualisation tools.
Practical experience with CRM, marketing automation, CDP or journey orchestration platforms. Exposure to platforms such as Adobe Experience Platform / Journey Optimizer, Salesforce Marketing Cloud or equivalent is advantageous.
Working knowledge of audience segmentation, experimentation, customer lifecycle analytics, campaign measurement and data quality controls.
Strong stakeholder management, structured problem solving, documentation and presentation skills.

Only shortlisted candidates will be notified.