Senior Analyst

Who you are

• At least 3 years of experience in analytics, business intelligence, or closely related roles
• Expert-level Snowflake proficiency and SQL skills with a strong command of advanced analytical patterns
• Expert visualisation skills and report and dashboard building, preferably in Power BI and Sigma
• Hands-on experience with dbt for developing, testing, and maintaining analytics-ready data models
• Stakeholder management and working across multiple performance streams in the business, up to director level
• Ability to work effectively in a fast-paced, high-autonomy environment with shifting priorities
• Bachelor's degree in a relevant field (Mathematics, Statistics, Computer Science, Information Systems, Engineering, or equivalent)
• Hands-on experience with AI-assisted data development tools — particularly Snowflake Cortex and Claude Code

What the job involves

• We're looking for a Senior Analyst to help build and evolve the Performance Marketing Analytics reporting and analytics domain, specialising in Affiliate Marketing
• You'll play a key role in creating and maintaining the reporting suite and the key analytics that powers marketing, attribution and Affiliate performance across Entain's global brands
• Working closely with Data Engineers and business and marketing stakeholders, you'll develop trusted data sets, integrate data from multiple marketing and business systems, and ensure you deliver a reliable and quality marketing analytics portfolio
• Your analytical work will directly support data-driven decision making and investment optimisation across our performance marketing and affiliate activities
• As the team evolves, this role will increasingly drive our AI strategy — helping us build next-generation marketing intelligence capabilities on top of the Snowflake AI, in Paradime and PowerBI and Sigma reporting tools
• Analyse affiliate performance across multiple global brands, markets, and products to identify trends, risks, and growth opportunities
• Deliver day-to-day analytical support, providing actionable insights to optimise affiliate performance and support commercial decision-making
• Monitor and evaluate key performance indicators including revenue, CPA, ROI and player value
• Produce ad hoc analyses and deep dives to identify opportunities, investigate performance changes, and support strategic initiatives
• Own, maintain, and continuously improve affiliate dashboards and reporting suites across PowerBI and Sigma, ensuring accurate, timely, and reliable performance reporting
• Develop automated reporting solutions that improve efficiency, scalability, and consistency across global affiliate reporting
• Produce regular performance reports and executive summaries for stakeholders, highlighting key trends, insights, and recommendations
• Ensure reporting frameworks remain fit for purpose by reviewing metrics, introducing new visualisations, and driving best practice
• Extract, manipulate, and analyse large datasets using SQL and other analytical tools to generate business insights
• Develop and maintain robust data models to support affiliate reporting and performance analysis
• Validate data quality by identifying and resolving discrepancies across multiple data sources
• Utilise BI and analytical tools (e.g. Power BI, Sigma) to automate reporting and enhance analytical capabilities
• Partner with Affiliate, Marketing, Commercial, Finance, and Data teams to understand business requirements and deliver analytical solutions
• Translate complex analytical findings into clear, actionable insights for both technical and non-technical stakeholders
• Build strong relationships with key stakeholders, acting as the primary point of contact for affiliate reporting and performance analysis
• Support business planning, forecasting, and performance reviews by providing timely analysis and data-driven recommendations

Benefits

• Private medical insurance
• Pension Scheme
• Sharesave Scheme
• Paid subscription to the mental wellbeing app Unmind
• Entain & Enhance days – 2 paid days off to focus on you professional or personal development