Senior Analyst

Who you are

• 3–5 years in Marketing Operations, Revenue Operations, or a closely related B2B SaaS or data company role
• Deep, hands-on HubSpot expertise — you design workflows, lifecycle logic, and scoring models from scratch; certifications are a strong signal
• Solid grasp of the HubSpot–Salesforce integration; comfortable in Salesforce for reports, record inspection, and joint process work
• Strong dashboard and reporting skills; advanced Excel or Google Sheets for data manipulation and ad hoc analysis
• Familiarity with GA4, Google Tag Manager, and UTM governance — you understand how campaigns get measured end to end
• Experience with ABM and enrichment/routing tools (Clay, ZoomInfo, LeanData)
• Working knowledge of GDPR, CCPA, and CAN-SPAM as applied to marketing databases
• AI-native working style — you use Claude, ChatGPT, or similar to accelerate operational work and know where human judgment still matters
• Systems thinker with high attention to detail; you treat broken workflows and dirty data as problems worth fixing
• Independent, clear communicator who can translate technical logic for non-technical partners
• Note: We view the above section as a guide, not a checklist. We welcome diverse and non-traditional backgrounds — if you're open to building new skills, we'd love to hear from you

What the job involves

• We're seeking a Senior Analyst, Marketing Operations to serve as the operational backbone of our marketing technology ecosystem
• You'll own the systems, workflows, data, and reporting that connect marketing activity to pipeline outcomes — with HubSpot as your primary platform and Salesforce as your key integration partner
• This is a high-impact IC role for someone who takes pride in building things that work reliably at scale, partners well across Marketing, Sales, and RevOps, and brings sharp judgment to prioritization
• Primary HubSpot admin across Marketing, Sales, and Operations Hubs: configuration, data architecture, user management, and platform health
• Build and maintain automation workflows, lifecycle stage logic, lead scoring, nurture sequences, and list segmentation
• Own data governance: field standards, deduplication, database hygiene, and compliance with GDPR, CCPA, and CAN-SPAM
• Own the HubSpot–Salesforce integration: bidirectional sync, lead routing, MQL/SQL definitions, and attribution
• Monitor integration health; resolve sync failures before they affect reporting or sales workflows
• Lightweight Salesforce support — field mapping, reports, RevOps partnership — as needed
• Design and maintain dashboards in HubSpot and Salesforce covering funnel health, campaign performance, pipeline contribution, and MQL conversion
• Own reporting cadences — weekly snapshots, monthly reviews, QBR-ready summaries — with insight-driven narratives, not just raw numbers
• Partner with BI and Finance on metric definitions, data sources, and reporting logic
• Own the operational layer of campaign execution: list pulls, workflow QA, email setup, UTM governance, suppression logic, and post-campaign reporting
• Support ABM operations for enterprise accounts using enrichment and routing tools (Clay, ZoomInfo, LeanData)
• Proactively automate manual processes; document workflows and system configs for scalability
• Trusted ops partner to Marketing, Sales, RevOps, and Customer Success — translating business needs into system logic
• Help stakeholders scope requests, assess tradeoffs, and self-serve through training and clear documentation

Benefits

• 401(k): 5% Employer Match; Immediate Vesting.
• Health, Dental & Vision: PPO & HSA Options; Cost-free Dental.
• Flexible Vacation: Take What You Need; 16 Company Holidays.
• Caregiver Leave: 12 Weeks Fully Paid; UrbanSitter Partnership.
• Lifestyle Spending Account: $50 per month.
• Phone Reimbursement: $80 per month.