Senior Analyst

Who you are

• This role is well-suited for someone who can work independently and is proactive
• 4+ years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services
• Strong SQL skills. Comfortable writing and debugging queries independently. Exposure to dbt and GitHub is a must
• Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool
• Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC
• Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with Google Tag Manager and/or Hightouch
• Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus
• Self-directed: comfortable picking up a project and moving it forward with minimal guidance
• Comfortable using AI tools as part of your day-to-day workflow

What the job involves

• We are looking for a Sr. Analyst, Marketing Analytics to join our Growth Marketing analytics team
• You will work closely with channel owners to support measurement and reporting across one or more of our paid media channels: SEM, Paid Social, Display, and CTV — own the digital marketing measurement tooling, building and maintaining dashboards, writing and updating SQL queries for deeper analysis, and keeping our measurement infrastructure accurate and reliable
• Our team uses AI tools as a regular part of how we work — for coding, analysis, and building repeatable workflows — and we look for people who can use them to amplify their impact
• This role balances hands-on execution — dashboards, data models, measurement tooling — with the analytical work of understanding the data
• Channel Reporting & Root Cause Analysis: Own regular performance monitoring and generating insights to optimize campaigns across one or more of SEM, Paid Social, Display, and CTV. When performance shifts, dig in — identify the cause, rule out alternatives, and bring a clear explanation
• Dashboard Development & Maintenance: Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media
• SQL & Data Model Maintenance: Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve
• Martech & Measurement Operations: Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise
• Campaign Experimentation: Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics
• Attribution & Measurement: Contribute to ongoing attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV. Help maintain frameworks and flag where models may need revisiting

Benefits

• Health Insurance: Point provides platinum-rated plans for medical (Anthem Blue Cross or Kaiser Permanente), dental and vision (The Standard). We cover 99% of employee premiums and 75% of dependent premiums
• Generous Vacation: Take time for yourself and your family when you want - Point has an unlimited vacation policy
• Continued Learning: We encourage all team members to attend events hosted by our investors, external workshops and conferences. We believe in continuous improvement and want to support employees on their professional journeys
• Family Friendly: Point will top off state applicable PFL earnings, as well as two weeks of fully paid leave to be available after exhaustion of state PFL. In addition, employees will receive 4 weeks: s of fully paid transition time. For the first consecutive four weeks after returning to work following parental leave, and following exhaustion of all other paid leave benefits, the employee may work part-time, meaning two or three days per week, and will receive 100% of regular base pay
• Work From Home Stipends: With employees working remote, Point will provide employees a $50 monthly cell phone stipend and a $50 monthly internet stipend. In addition, we will reimburse up to $150 to help you purchase supplies for your home office.remote, Point will provide employees a $50 monthly cell phone stipend and a $50 monthly internet stipend. In addition, we will reimburse up to $150 to help you purchase supplies for your home office