Senior Analyst

Who you are

• 2+ years of working experience in a similar role
• Extensive experience with SQL and Excel/pivot tables
• Experience in a digital media/Programmatic analytics role
• Experience puling & putting together audience insights reports
• Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus
• A great communicator who is able to convey complex technical features in simple terms
• Someone with an aptitude for media and strategy and able to contextually relay concepts to clients
• Able to multitask and prioritize among several high-profile clients
• Have a high degree of creativity, attention to detail, self-motivation, and drive
• Eagerness to work in a startup team environment that will be rapidly changing
• Enthusiastic team player with a penchant for collaboration and knowledge sharing
• Willingness to do whatever it takes to get the job done
• Nerdy but loveable
• Data driven, technical, self-starting and curious
• Excellent presentation/visualization/storytelling skills with PowerPoint
• Excellent diagnostic skills
• Technical acumen to understand how to design campaigns that optimize the use of our tech platform
• Professional oral and written communication skills
• Client facing experience
• Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience

What the job involves

• The Programmatic Analytics and Strategy team at Zeta Global provide actionable insights to both external customers and internal teams
• For external customers, analysts partner with Sales and Customer Success teams to monitor our optimization platform, design Real-time Brand Optimization surveys, introduce humanly designed segments to boost model exploration and learning, and deliver actionable insight presentations and lead marketing strategy discussions with clients
• For internal teams, they provide feedback to our Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns
• Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
• Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence
• Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives)
• Reviewing performance of models across revenue, performance, and pacing
• Design and implement tests to evaluate model and feature performance
• Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges
• Develop innovative measurement tools and solutions
• Consult with clients regarding development & alignment of marketing programs across on-line channels
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success
• Communicate campaign optimization results to clients to prove value against original business goals