Senior Analyst, Content Marketing(内容营销)

该职位来源于猎聘 Description & Requirements Job Overview We are seeking a Content Marketing Senior Analyst to drive localized content development for Walmart Connect. This role will build a differentiated content matrix to support full-funnel seller activation and strengthen WMC’s branding in cross-border e-commerce industry. You will collaborate with cross-teams to deliver high-quality content that drives brand exposure and seller engagement. Key Responsibilities

• Localized Content Development: Develop localized in-depth content, including seller case studies, partner case studies, brand stories, and industry insights, to construct WMC’s differentiated content system.
• Activation-Stage Targeted Content: Focus on sellers' activation stage, develop targeted layered content (e.g., advertising marketing maps, practical handbooks, ads product analysis), and boost adoption rates.
• Content Quality & Brand Alignment: Ensure content quality, consistency, and alignment with WMC’s brand positioning and marketing strategies.
• Cross-Team Content Integration: Collaborate with cross-teams to integrate content into awareness and activation stage marketing initiatives.
• Content Library Management: Establish and maintain a centralized content asset library, standardizing the classification, storage, and reuse of high-performing content to enhance distribution efficiency and consistency. Minimum Qualifications
• Education: Bachelor's degree or above in Marketing, Journalism, Communications, or related fields.
• Experience: At least 3 years of proven experience in content creation, case study development, or B2B content marketing.
• Skills: Good written and verbal communication skills in both Chinese and English.
• Project Management: Strong project management abilities to coordinate cross-team and deliver content on schedule.
• Industry Background: Familiarity with cross-border e-commerce or advertising industry is a plus.
• Highly Self-Motivated: Detail-oriented, results-driven, and able to work in a fast-paced environment. Walmart doesn' t charge any recruitment or similar fee in the recruitment process including but not limited to interview, offering and onboarding.