Senior Analytics & Insights Manager

About Us

Iris is a global integrated agency driven by one simple philosophy: Participate or Perish.

We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns.

Overview

We are looking for a Senior Analytics & Insights Manager to join our London office.

This is a great opportunity for an inquisitive and innovative individual to work in a hands-on capacity within our data & analytics team. You’ll have the opportunity to work across a variety of clients & projects, alongside a central role to our Iris Insights production, empowering Iris with relevant & resonant insights to continue supporting our clients’ growth.

Key client programmes:

Contribute to & deliver robust & creatively impactful insights across our key clients:

• Lead & own our internal insight development processes, proactively & reactively creating data-driven insights to support our client leads & new business opportunities.

• Collaborate with broader Iris functions (eg, tech, social) while leveraging internal and external data tools, to continually sharpen the insights approach to client, audience & commercial insights, alongside developing repeatable processes for ongoing usage & iteration.

Broader ownership & delivery of assorted projects within Iris London:

• Support, scope & deliver against smaller programmes of work across the Iris network, supporting clients with packaging up measurements & analytics across delivered programmes of work.

• Support the wider analytics team (Junior Reporting Analyst & Senior Data Director) on cornerstone accounts, provide insight-led expertise, & working collaboratively with junior analyst to create relevant insights & narrative.

• Support broader internal stakeholders with relevant analytical processes, ensuring data remains central to activation strategies & is embedded across all programmes of work.

• Lead analytics & intelligence of our social workstreams, working collaboratively with our Social & PR teams to ensure material and measurable social activations.

The role requires the ability to be hands-on with a varied range data types (eg, social, brand, external research) to support client measurement, with a broader opportunity to build and shape an internal insights programme, continually acting as a data champion within the business.

Required Skills

Capability:

• Strong analytical skills, and interest in analysis of a range of different data types (including as eCommerce, customer, CRM, transactional, research and social).

• Ability to extract data from a range of sources (client data, 3rd party tools, or desk research), to synthetise & package key insights that create opportunities for growth amongst key clients.

• Ability to clean and process datasets of different data types to identify valuable or prominent trends, including data types such as customer databases, digital / website engagements, or text analysis.

• Prior exposure & knowledge of social listening tools (Brandwatch, Pulsar, Talkwalker, TubularLabs), alongside ability to extract value from broader insights platforms (GWI, Canvas8, Statista)

• Able to investigate customer behaviours through a range of analytics techniques and presenting findings in clear and structured insight reports.

• Identify and leverage AI tooling where possible to enhance insight production, and drive an insight & technology culture amongst connected stakeholders.

Character:

• Someone with an interest and passion for data-driven marketing, customer experience, digital and consumer behaviours, and drive the development of both their data and strategic skills.

• Someone who can develop positive lines of communicate with internal team members and stakeholders and develop meaningful relationships with all levels of stakeholders.

• Strong presentation skills, with the ability to communicate complex data stories in simple terms, leading to clear and contextual recommendations for consumption by a range of stakeholders.

• Someone who is comfortable taking ownership across all touchpoints of an analytics programme, engaging internal & external clients to scope core deliverables, alongside undertaking analysis & completing delivery of the required programmes.

• Excited to learn new skills & technologies, actively keeping up with trends across data & technology landscape, and continually pushing for and owning personal development.

Equal Opportunities

Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.