Senior Analytics Engineer-3

Job highlights

• Proven experience managing enterprise-level analytics and measurement solutions
• Required Skills Analytics Measurement . Google Analytics 4 (GA4) . Attribution Modeling . Marketing Measurement Frameworks . Channel Attribution . Revenue Reconciliation . Tag Management . Google Tag Manager (GTM) . Server-Side GTM .
• Reporting . Looker Studio . Power BI (Preferred) .

We are seeking a highly skilled Senior Measurement Engineer / MarTech Engineer to own and optimize our digital measurement ecosystem. The ideal candidate will have deep expertise in analytics implementation, attribution modeling, server-side tracking, and marketing technology platforms. This role will be responsible for ensuring measurement accuracy, tracking governance, privacy compliance, and actionable business insights across digital channels.

Key Responsibilities

• Own and manage the end-to-end digital measurement and tracking infrastructure.
• Design, implement, and maintain tracking solutions using Google Analytics 4 (GA4) and Google Tag Manager (GTM) .
• Configure and manage Server-Side GTM environments to improve data quality and attribution accuracy.
• Develop and validate data layers, event tracking frameworks, and analytics implementation standards.
• Build and optimize attribution models to measure marketing effectiveness across channels.
• Work with large datasets using BigQuery and SQL for analytics, reporting, and reconciliation.
• Implement and maintain paid media tracking solutions including Meta CAPI , Google Ads Enhanced Conversions , and other marketing platform integrations.
• Ensure compliance with privacy regulations through Consent Mode V2 , cookieless tracking, and governance best practices.
• Create dashboards and reporting solutions using Looker Studio and other BI tools.
• Partner with marketing, analytics, and engineering teams to improve data accuracy and business decision-making.

Required Skills Analytics Measurement

• Google Analytics 4 (GA4)
• Attribution Modeling
• Marketing Measurement Frameworks
• Channel Attribution
• Revenue Reconciliation

Tag Management

• Google Tag Manager (GTM)
• Server-Side GTM
• Client Server Container Configuration
• Data Layer Architecture and Validation

Data Engineering

• BigQuery
• Advanced SQL
• GA4 Export Schema
• Sessionization Logic
• Attribution Pipelines

Paid Media Tracking

• Meta Conversion API (CAPI)
• Google Ads Enhanced Conversions
• Cross-Channel Attribution
• Conversion Tracking

Privacy Governance

• Consent Mode V2
• Cookieless Tracking
• Privacy-Focused Measurement
• Tracking Governance

Reporting

• Looker Studio
• Power BI (Preferred)

Preferred Industry Experience

Candidates from the following domains will be highly preferred:

• E-commerce
• Retail
• D2C Brands
• Digital Marketing Agencies
• Performance Marketing Consultancies
• MarTech Organizations
• AdTech Companies
• Marketing Analytics Consulting Firms

Qualifications

• 4-8 years of relevant experience in Digital Analytics, MarTech, Measurement Engineering, or related roles.
• Proven experience managing enterprise-level analytics and measurement solutions.
• Strong problem-solving and stakeholder management skills.
• Excellent communication and documentation abilities.

Good to Have Skills: Python or dbt

Skills and Knowledge:

• Big Query, Server-Side GTM Google tag manager, GA4 Attribution (Google Analytics 4), GA4 Property Management

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.