Senior Art Manager

Key Responsibility :

1 - Visual Identity & Brand Execution

Execute and elevate the brand's visual identity across all consumer touchpoints, ensuring consistency with the strategic direction set by the Global Creative Director and the Creative Director. Translate high-level creative concepts into polished, production-ready designs for campaigns, retail environments, digital platforms, packaging, and social media. Act as a guardian of the brand's aesthetic, maintaining the highest standards of visual quality and taste in every output.

2 - Creative Concepting & Ideation Partner with the Creative Director and copywriters during the initial brainstorming phase to develop compelling visual concepts that bring the brand narrative to life. Contribute fresh, original design ideas rooted in a deep understanding of art, culture, and fashion trends. Create mood boards, storyboards, and visual prototypes that clearly communicate the creative direction to internal stakeholders and external partners.

3 - Design Production & Art working

• Campaign Assets: Design and produce all campaign-related visuals.
• Retail & Environmental: Develop visual assets for in-store displays, window installations, and event backdrops, working closely with the merchandising and retail teams.
• Digital & Social: Create engaging visual content for the brand's website, WeChat, Xiaohongshu, Douyin, and other social platforms, ensuring mobile-first optimization and platform-specific best practices.
• Packaging: Design and refine product packaging and collateral materials (gift boxes, shopping bags, certificates, brochures) that embody luxury quality and brand craftsmanship.
• Asset Management: Prepare, organize, and deliver final design files to internal teams and external vendors, ensuring all artwork meets technical specifications for print, digital, and video production.

4 - Collaboration with Production & External Partners

Work in close coordination with the Art Buyer and Project Manager to define project specifications and ensure creative feasibility within budget and timeline constraints. Brief external vendors (retouchers, 3D artists, illustrators, production studios) on design requirements and provide detailed feedback on their output to ensure it aligns with the brand's creative direction. When necessary, travel to shoot locations within China and overseas to oversee on-set art direction and ensure visual continuity.

5 - Quality Control & Brand Consistency

Serve as the final quality checkpoint for all visual deliverables, ensuring every asset is error-free, visually polished, and on-brand. Maintain and help evolve the brand's visual guidelines and asset libraries, ensuring all team members and external partners have access to up-to-date templates, logos, typography, and color palettes. Proactively flag any inconsistencies or opportunities to strengthen the brand's visual language.

6 - Cross-functional Duties

• Mentorship: Train, guide, and provide constructive feedback to junior designers and apprentices, helping them grow their skills and uphold the brand's design standards.
• Collaboration: Participate in cross-functional discussions with marketing, e-commerce, retail, and product teams to ensure design solutions meet business objectives and user needs.
• Database Management: Keep the project database and asset archive organized and up to date, ensuring easy retrieval of past campaigns and creative materials.
• Team Culture: Foster a collaborative, supportive, and curious studio environment. Share industry insights, design inspiration, and new techniques with the broader team.

Purpose of the Role :

• To bring the Chow Tai Fook brand story to life through exceptional, detail-driven design that resonates with luxury consumers and reinforces our position as a leader in aesthetic excellence.
• To ensure every visual interaction with the brand—whether online, in-store, or in media—feels cohesive, refined, and emotionally engaging.
• To act as a reliable, creative partner who can transform ambitious ideas into beautifully crafted realities while maintaining efficiency and brand integrity.

Key Requirements:

• Experience: Minimum of 7 years of professional design experience, preferably within a premium/luxury brand, design agency, or fashion/beauty company. A strong portfolio showcasing excellence in campaign, retail, digital, and packaging design is essential.
• Technical Mastery: Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and familiarity with Figma or other UI/UX tools. Experience with 3D software (C4D, Blender) or motion graphics is a strong plus.
• Aesthetic Sensitivity: Impeccable taste in typography, color, composition, and imagery. A keen eye for detail and a deep appreciation for art, culture, and contemporary design trends.
• Conceptual Thinking: Ability to translate abstract brand narratives and campaign concepts into compelling, tangible visual solutions.
• Organizational Skills: Disciplined approach to file management, version control, and meeting deadlines. Comfortable managing multiple projects simultaneously in a fast-paced environment.
• Communication: Fluent in English and Mandarin, with strong verbal and visual presentation skills. Able to articulate design choices clearly to non-design stakeholders.
• Attitude: Flexible, curious, and open-minded. Brings contagious enthusiasm and a proactive, solution-oriented mindset. A good listener who takes feedback constructively and collaborates effectively with diverse teams.
• Hands-on & Versatile: Willing to get into the details, retouch images, resize assets, and do whatever it takes to ensure the final output is flawless—whether it's a global campaign or a WeChat moment post.
• Language: Fluent in English and Mandarin (spoken and written) is essential. Cantonese is a plus.