Senior Associate - Demand Generation

Job Summary

ANSR A market leader to build, manage and run global teams

Dallas| Bengaluru | Hyderabad | Krakow | Abu Dhabi | Manila

Responsibilities

• Partner with demand gen and sales teams to design and execute 1:1, 1:few, and 1:many ABM and email campaigns.
• Conduct deep account research to uncover buying centers, decision-making structures, and intent signals.
• Develop personalized messaging and content tailored to CXO personas across HR, Finance, IT, and Operations.
• Manage multi-channel campaigns across LinkedIn, email, paid media, and events with a strong focus on engagement and conversion.
• Collaborate with content and design teams to create account-specific assets (microsites, personalized decks, nurture emails, etc.).
• Use ABM and marketing automation tools (HubSpot/Marketo, 6sense, or similar) for campaign orchestration and measurement.
• Track, analyze, and report campaign performance metrics (engagement rates, influenced pipeline, conversion) and optimize campaigns continuously.
• Stay updated on ABM and email campaign best practices and emerging trends to drive innovation in ANSRs demand gen approach.

Skills and Experience Required

• 37 years of experience in B2B demand generation, preferably in services industry.
• Strong grasp of B2B buyer journeys, especially in mid-market and enterprise segments.
• Hands-on experience with campaign management platforms and CRM/marketing automation tools.
• Excellent skills in account research, segmentation, and persona development.
• Strong project management and cross-functional collaboration skills.
• Data-driven mindset; ability to analyze campaign performance and optimize.
• Exposure to GCC/GBS, outsourcing, or enterprise tech industries is a plus.